Our team at WPBeginner knows that feeling of being ‘stuck’ with a tool that just isn’t keeping up anymore. For years, that tool for us was Yoast SEO. The thought of switching something so critical to our traffic felt scary, and maybe you’re feeling that… Read More »
Imagine sipping your morning coffee when you see a new notification that an update for WordPress is available. For a moment, you consider ignoring it. After all, everything seems to be running smoothly, right? But let us share a little secret. We have seen sites… Read More »
Switching WordPress themes can be exciting, but it’s important to know what to expect. With so many great themes available, changing themes can be tempting. However, there are several things you should consider before making the switch. In this article, we’ll explain what happens when… Read More »
When we first started optimizing WordPress sites, we quickly realized WooCommerce stores face unique speed challenges. Unlike regular websites, online stores manage product catalogs, shopping carts, checkout, and payment systems—all of which need to run smoothly and fast. That’s why so many store owners struggle… Read More »
Analytics help you discover how people find and use your website. This way, you can keep them coming back. When you add a stats dashboard to your WordPress admin area, you can get a clearer view of who uses your site without having to load… Read More »
Ever feel like your WordPress website is trying to do too much on a single page? Maybe your ‘Services’ section has grown into a long scroll of scattered details. Or your ‘Case Studies’ page feels more like a wall of text than a helpful resource.… Read More »
When someone submits a form on your site, that’s a big win. But most WordPress forms stop short with a plain “Success!” message. This is a huge missed opportunity. Rather than leaving users at a dead end, why not give them somewhere to go next… Read More »
Comments help to drive discussion and user engagement on many blogs. However, WordPress doesn’t do such a great job when it comes to notifying users about comment activity. Properly configured comment notification emails help you stay informed about new comments, improve user interactions, and can… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.