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WordPress 7.1 is finally here 🥳, and we have been closely following its development. The new version launched on August 19, 2026, timed with WordCamp US. Its focus is on how you collaborate, style, and manage media on your WordPress website, and it fixes a… Read More »
The main theme of this month’s WordPress news is measurement. Most of what shipped in July shows you something that your site was already doing without telling you. WPForms can now show which form field people abandon, and AIOSEO can tell you the day a… Read More »
WordPress 7.1 beta is now available for testing, and we have been running it on our test sites for the past week. The official release is scheduled for August 19, 2026, timed with WordCamp US. While WordPress 7.0 rebuilt the admin and introduced the AI… Read More »
Ever wanted to build an AI support agent for your WordPress website or WooCommerce store? Imagine customers asking a question at 2 a.m. and getting an instant, accurate answer, pulled straight from your own help docs, website content, and custom private SOPs. Plus, it can… Read More »
It’s quite surreal to type that WPBeginner turns 17 years old today! I’m incredibly grateful to have the support of such an amazing community of website owners, small businesses, and web professionals. YOU are the best part of WPBeginner! Like every year, I will take… Read More »
Welcome to the June edition of WPBeginner Spotlight! If there is one story this month, it’s AI becoming more integrated into WordPress. With the new WordPress Abilities API catching on fast, your favorite plugins are letting assistants like Claude and ChatGPT actually do the work… Read More »
If you love WordPress and rely on WPBeginner for tutorials, tips, and guides, then we want to show you an easy way to make sure you can easily find WPBeginner tutorials when you search on Google. Google search offers a feature called ‘Preferred Sources.’ This… Read More »
Welcome to this month’s WPBeginner Spotlight! May has been a big month for the WordPress ecosystem. The headline is the long-awaited release of WordPress 7.0 “Armstrong,” but it’s far from the only news. This issue is also packed with a fresh wave of AI-powered tools… Read More »
Ever logged into WordPress to publish a post, only to end up spending hours on admin tasks? It happens more often than we probably want to admit. You meant to write, but then you noticed yesterday’s orders needed checking. A landing page needed updating before… Read More »
WordPress 7.0 is finally here 🥳, and we’ve been testing it since the early beta. It’s the first major release of 2026, and it’s a big one, with a brand-new AI Connectors screen, responsive block controls, and a refreshed admin experience that makes the dashboard… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.