At WPBeginner, alongside our partner brands, we have learned the importance of collecting marketing data while growing our own businesses. Tracking the right metrics helped us make smarter decisions and avoid common mistakes. We have seen too many small businesses relying on intuition to guide… Read More »
“How do I know if this order is legitimate?” is a question we often hear from WooCommerce store owners. After handling our own share of fraudulent orders and helping other businesses do the same, we’ve learned that fraud prevention is always easier than cleanup. The… Read More »
Building a website is easier than ever. Having worked with both Squarespace and WordPress over the years, we’ve seen firsthand how both platforms let you create a professional website without any coding. However, here’s the thing: both platforms may be excellent choices, but they serve… Read More »
“What does our audience really want?” That’s the question we kept asking ourselves when we started WPBeginner. After trying different feedback methods, we finally found the answer in interactive polls. They completely changed how we understood our readers’ needs. To figure out the most effective… Read More »
Google Optimize was a tool that let you conduct experiments on your website. However, Google sunset the Optimize tool in September 2023. This has left many business owners and marketers scrambling to quickly find a Google Optimize alternative for their A/B testing needs. To find… Read More »
One effective strategy to boost engagement on your website is to showcase your most popular content in a timely manner. Spotlighting popular posts allows your visitors to quickly discover your top content, which also helps you increase pageviews and conversions. By displaying popular posts categorized… Read More »
Managing a large WooCommerce product catalog can get overwhelming fast — especially when you’re dealing with frequent updates, bulk changes, or new product launches. That’s where WooCommerce’s built-in import and export tools come in. With the right workflow, you can save hours of manual work… Read More »
The ERR_CONNECTION_REFUSED error is a common frustration for internet users. Many of our readers have asked us how to fix it. This error occurs when your web browser can’t connect to the website you’re trying to access. You might see the error when attempting to… Read More »
Looking to create a custom homepage that truly showcases your WordPress site? First impressions matter, and at WPBeginner, we’ve helped countless users create eye-catching homepages that engage visitors. The default WordPress homepage (while functional) often isn’t the most inviting way to welcome your audience. You… Read More »
Do you want to track WordPress widget history to monitor changes made to the widgets on your site? Widgets are blocks of content that you can add to your website. They allow you to add different elements to your sidebars, such as signup forms, images,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.