March has been a busy month across the WordPress ecosystem. We’re excited that WordPress 6.8’s first release candidate (RC1) is now available for testing, and we’ve also seen innovative new features roll out for popular plugins. AI continues to be a recurring theme — from… Read More »
We check Google Analytics every day to monitor how our WordPress websites are performing. Because the analytics dashboard is so complex, we know how easy it can be for site owners to miss something important, like a sudden traffic drop, a broken conversion path, or… Read More »
Many WooCommerce store owners make the mistake of enabling every available payment method. But we’ve learned that having too many payment options can actually confuse your customers and even lead to abandoned carts. While running WooCommerce stores, we’ve found that strategically limiting payment options can… Read More »
When we first began building wedding websites for clients, we spent countless hours figuring out the best approach, testing different themes, and finding the right combination of plugins. Luckily, creating your own wedding website doesn’t have to be complicated or expensive. With WordPress, you can… Read More »
When we are helping small business owners improve their online stores, one of the most common requests is to streamline the checkout process. After all, every extra step between “Add to Cart” and “Place Order” can lead to abandoned carts and lost sales. We discovered… Read More »
In 2017, we built our non-profit organization, the Balkhi Foundation, to help make college education more attainable for talented young people. We quickly realized how important having the right website was for our mission. Like many nonprofit organizations, we had to figure out how to… Read More »
Over the years, we’ve learned just how important a content delivery network (CDN) and security solution are for keeping our high-traffic websites running. While we use Cloudflare Enterprise on WPBeginner, we understand that not everyone can afford enterprise-level pricing. And sometimes, the Cloudflare free plan… Read More »
Offering a first-time purchase discount is one of the most effective ways to turn your site visitors into customers. It can help you: If you want to set up a first-purchase discount for your WooCommerce store, then you have several options. We have tried many… Read More »
Some WordPress site owners feel uneasy about using Google Analytics because of how much personal data it collects and shares with third parties. With stricter privacy laws like GDPR, it makes sense to look at privacy-focused analytics platforms. This is where Matomo Analytics can be… Read More »
In the early days of our business, our support team had to tackle a mountain of repetitive questions. We often worked extra hours just to keep up, worried that slow responses would cost us customers. If that sounds familiar, then you know how challenging customer… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.