Welcome to the June 2025 edition of WPBeginner Spotlight! This month brings exciting updates across the WordPress ecosystem, including new plugin features, AI tools, and community highlights. Highlights include Charitable’s donor management system, expanded AI in Uncanny Automator, and takeaways from WordCamp Europe 2025 There’s… Read More »
When I launched my first WordPress website, I wasn’t thinking about privacy laws. Like most beginners, I was focused on creating helpful content and getting more traffic. But times have changed. Now, I hear from many small business owners who are worried about data privacy.… Read More »
A slow or complicated checkout process can quietly hurt your WooCommerce store’s sales. I’ve seen it happen many times: a customer adds something to their cart, gets all the way to checkout… and then leaves without buying anything. This is because even small delays or… Read More »
For many small business owners, translating a website feels like a luxury they simply can’t afford. I know that feeling all too well. Here at WPBeginner, we’ve translated our site into multiple languages, including Spanish, Portuguese, and Japanese. And in the early days, we learned… Read More »
I still remember building one of my first portfolio sites and spending hours getting the photos just right. A friend pointed out they couldn’t click to see the details in my work, and I realized I’d missed a huge step that was hurting the user… Read More »
A friend reached out to me recently after discovering something alarming in their WordPress posts. They were using Yoast SEO Premium with the Classic Editor, and they found Yoast had been automatically inserting odd-looking CSS classes like ai-optimize-6, ai-optimize-9, directly into their content. The problem… Read More »
A friend recently asked me if they should use WordPress or Django for their new project. It is a great question because choosing the wrong platform can lead to expensive headaches down the road. I have built everything from simple blogs to complex stores using… Read More »
When I first started building websites, I thought about using Drupal. It’s a strong platform, but it was too complicated and hard to learn, especially for beginners. I switched to WordPress for its user-friendly approach and have used it to build all my sites since.… Read More »
From a plugin built for a local baseball team to one of the most trusted tools in the WordPress ecosystem, TablePress is a story of steady growth, community focus, and user-first development. Its creator, Tobias Bäthge, didn’t start as a software engineer. He studied control… Read More »
You’ve spent hours perfecting your WordPress website. The design looks great, your content is solid, and your products or services are top-notch. But something’s wrong. Visitors aren’t staying long, and you’re not getting the results you expected. Sound familiar? You’re not alone. Many small business… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.