July was a big month for WordPress, with major updates across AI, automation, and community initiatives. Several plugins rolled out real AI features right inside the dashboard, making content creation and SEO faster and easier. On the community side, we saw exciting momentum. WordPress.org launched… Read More »
When I first learned about the Virginia Consumer Data Protection Act (VCDPA), I’ll admit I felt a bit overwhelmed. As someone who’s managed WordPress sites for many years, the idea of learning yet another privacy law felt like a lot. But when I dug into… Read More »
AI is changing how people find information on the web. Tools like ChatGPT, Claude, and Google Gemini don’t just search the web. They ‘read’ it to learn about your content. But how do you make sure these AI bots understand your site correctly? The answer… Read More »
Justin Ferriman didn’t set out to build one of the most successful WordPress plugins of all time. In fact, he didn’t even consider himself a developer. But with a deep background in eLearning and a sharp eye for market opportunities, he turned a gap in… Read More »
When I first started building websites with WordPress, choosing hosting was nothing like it is today. There were fewer providers, speeds were slower, and almost everyone locked you into rigid long-term plans. Now, things have changed for the better. You can choose between monthly or… Read More »
When I launched my first WordPress site, privacy laws were pretty straightforward. You added a privacy policy, maybe updated your terms of service, and moved on. But things have changed in recent years. States like Utah have introduced strict privacy laws that apply to businesses… Read More »
Organic traffic is dropping for a lot of websites, and AI is a big part of the reason. Tools like ChatGPT have completely changed how people search. Instead of clicking through multiple sites, they want quick, clear answers from AI tools they already trust. Google… Read More »
Substack is easy to start, but that simplicity often comes with a hidden cost for creators. You quickly run into walls when you want to change fonts or build a custom landing page. The real issue is that you don’t fully own your audience or… Read More »
Creating a website that people trust starts with protecting their personal information. Privacy laws like GDPR and CCPA are designed to help with that, but they can feel confusing when you’re just trying to do the right thing. Many of these rules ask you to… Read More »
I recently helped a business owner decide between WordPress and Laravel, and the answer wasn’t immediately clear. Picking the wrong platform can lead to technical dead ends and wasted budget later on. I’ve spent years building websites with WordPress and have closely examined how Laravel… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.