Displaying featured posts in your WordPress sidebar is a great way to highlight important content, engage visitors, and increase page views. For example, at WPBeginner, we display our latest posts, helpful guides, and coupon pages in our sidebar. This motivates users to explore more of… Read More »
Writing math equations in WordPress can be challenging since the default editor doesn’t fully support mathematical formatting. However, there are ways to add equations to your site easily. In this article, we’ll guide you through three different methods for writing math equations in WordPress. Whether… Read More »
I first learned about WordPress from a friend as an alternative to another CMS platform. At that time, I wasn’t sure what it was or how to use it on my own websites. If you’re feeling that same uncertainty, you’re in the right place. Now,… Read More »
Over the years, we’ve seen how powerful social media contests can be to grow a website. When we celebrated our 14th birthday, we ran a giveaway that doubled our traffic and conversions. With billions of active users, platforms like Facebook are goldmines for potential visitors.… Read More »
Deciding to build your own website is an exciting step. However, when you start looking at WordPress hosting plans, the number of options can feel a bit overwhelming. It can be tricky to figure out which plan is right for you. Some options might seem… Read More »
When you create a WordPress website for the first time, you will notice the “Just another WordPress site” text in the header or title bar in some themes. Beginners often don’t know how to change this tagline, but leaving it in place doesn’t look good.… Read More »
When we first started blogging, getting images to line up often felt more frustrating than fun. But we soon realized that placing images side by side isn’t just about making things look good—it actually helps readers understand and enjoy the content more. Over time, we’ve… Read More »
We’ve learned a powerful lesson from helping millions of users on WPBeginner: how you organize your content matters more than you think. A well-planned structure is often the secret behind a successful website. Many new website owners find the difference between categories and tags confusing,… Read More »
Recently, one of our readers asked us how they can track different campaigns and purchases on their WordPress website. We’ve been blogging for a long time and running many marketing campaigns, so we know how important it is to track conversions in WordPress. Conversion tracking… Read More »
Links are important for guiding visitors through your website. They connect your content and improve navigation. Plus, they help with SEO, making your site more discoverable. In WordPress, you can add links in a few different places – like posts, pages, menus, sidebars, and footers.… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.