Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
If you are planning to start an online store, you have likely encountered two major platforms: Shopify and WooCommerce. After helping countless online store owners through WPBeginner, we’ve gained deep insights into what makes each one unique. The truth is, both Shopify and WooCommerce can… Read More »
Many users wonder why WordPress is the best choice for their website. It’s a common question, especially when switching from another platform. We use WordPress for all our websites because it offers several advantages that no other website builder can match. It’s versatile, user-friendly, and… Read More »
Since I started WPBeginner (over 15 years ago), one of the most asked questions I get from readers is: how much money does WPBeginner make? Some of you might think that I’m making this up, but I’m not. If you were to search for WPBeginner… Read More »
Despite WordPress being the most popular website builder in the world, there is a lot of misinformation about it on the internet. These common myths can confuse users and lead them to choose the wrong platform. We’ve been blogging with WordPress for over 15 years,… Read More »
Managing multiple online businesses has taught us that choosing the right productivity platform matters more than you’d think. Google Workspace and Microsoft 365 (formerly Office 365) might seem similar on the surface, but they work very differently in practice. We use Google Workspace apps like… Read More »
Building an online store should be exciting, not stressful. Yet many business owners find themselves stuck between two popular choices: Magento and WooCommerce. Both platforms can power successful eCommerce businesses, but they take very different approaches to getting you there. The secret isn’t finding the… Read More »
If you’re researching website builders, you’ve probably come across WordPress—the platform powering over 40% of all websites. With numbers like that, it’s tempting to assume WordPress must be the best choice. But WordPress is different from builders like Wix or Squarespace. It’s completely free and… Read More »
Recently, one of our readers asked us if it’s ok to use nulled WordPress themes and plugins. Nulled themes and plugins are pirated copies of premium WordPress products. In this article, we will explain why you must avoid nulled WordPress themes and plugins, especially if… Read More »
Due to an increased emphasis on website security in today’s digital landscape, one of the most common requests we’ve gotten from readers is to do a pros and cons analysis of Sucuri vs CloudFlare to explain which one is better. Sucuri and CloudFlare are online… Read More »
When I first started writing online, I wasn’t sure where to publish my content. WordPress felt like a big commitment, and Medium seemed easier, but I worried I’d outgrow it. I’ve since spent years building websites with WordPress and tried publishing on Medium. Both platforms… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.