WPBeginner showcase shares the best website tools, WordPress plugins, WordPress themes, and more to help you grow your business. Each tool is thoroughly researched by our WordPress experts. Learn more about our Editorial Process.
Whether you run a physical store, an online shop, or both, Square makes it easy to accept payments everywhere with one unified system. This approach simplifies bookkeeping, ensures a consistent customer experience, and lets you manage everything from a single dashboard. The tricky part is… Read More »
Starting an online business doesn’t always require a big budget or technical skills. Many successful entrepreneurs began by making simple products at home and selling them online. We’ve seen plenty of people turn hobbies into thriving businesses. Selling homemade products gives you control over your… Read More »
Running an online store today isn’t just about having good products. After working with many business owners on their WordPress eCommerce sites, we’ve noticed how much design affects a store’s success. Often, small design choices make a big difference in whether visitors buy or leave.… Read More »
Building a car sales website that actually sells cars requires more than just uploading photos and hoping for the best. Today’s car buyers are savvy – they want detailed specifications, multiple search options, and easy ways to contact you about specific vehicles. Fortunately, WordPress offers… Read More »
Getting tax calculations right is important for any online business, but it can be complex. After testing numerous WordPress tax calculator plugins in our demo environment, we’ve found that some solutions handle this challenge much better than others. Through extensive testing of various tax calculation… Read More »
Thanks to artificial intelligence, WordPress AI website builders make it easier than ever to build professional-looking sites in less time. Of all the tools we’ve tried, SeedProd has been our go-to choice. We’ve used it to create attractive and high-converting landing pages for our partner… Read More »
Want to earn extra money online but don’t know where to start? 💰 Through our testing of various online business models and side hustles, we’ve found that some opportunities are much more beginner-friendly and profitable than others. We have thoroughly researched and tested numerous ways… Read More »
Did you know that a slow or complicated checkout process can cost you sales? Creating an efficient online ordering system is important for every eCommerce store. It helps streamline the purchasing process and boost the customer experience. Unfortunately, WordPress doesn’t come with built-in order form… Read More »
Remember when choosing an eCommerce platform was simpler? Now, in 2025, the options seem endless. At WPBeginner, we’ve stuck with Easy Digital Downloads for our plugin sales because it perfectly suits our needs. But through helping other businesses, I’ve seen how different solutions serve different… Read More »
When we started building WordPress websites, we focused on using the best tools we could find. Trusted plugins and services helped us work faster, build better sites, and skip the headaches of custom-coding everything from scratch. Over time, we built a toolkit that powers everything… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.