WPBeginner showcase shares the best website tools, WordPress plugins, WordPress themes, and more to help you grow your business. Each tool is thoroughly researched by our WordPress experts. Learn more about our Editorial Process.
Earning extra money online sounds appealing, but figuring out where to start is often the hardest part. Many side hustles promise quick results but require technical skills, upfront costs, or more time than most beginners can realistically commit. That’s usually where frustration sets in, and… Read More »
Did you know that a slow or complicated checkout process can cost you sales? Creating an efficient online ordering system is important for every eCommerce store. It helps streamline the purchasing process and boost the customer experience. Unfortunately, WordPress doesn’t come with built-in order form… Read More »
Remember when choosing an eCommerce platform was simpler? Now, in 2026, the options seem endless. At WPBeginner, we’ve stuck with Easy Digital Downloads for our plugin sales because it perfectly suits our needs. But through helping other businesses, I’ve seen how different solutions serve different… Read More »
When we started building WordPress websites, we focused on using the best tools we could find. Trusted plugins and services helped us work faster, build better sites, and skip the headaches of custom-coding everything from scratch. Over time, we built a toolkit that powers everything… Read More »
We once worked with a local business that was drowning in phone calls, but not for new sales. Customers were calling constantly just to ask for directions, tying up phone lines and frustrating everyone involved. When potential customers can’t easily find your physical stores online,… Read More »
Choosing the right form builder affects how smoothly your website runs and how many visitors actually complete your forms. Whether you’re collecting contact details, payments, or survey responses, the right tool helps reduce friction and save time. 📈 After working on many websites, we’ve seen… Read More »
Lately, we’ve heard from more and more WordPress users who are thinking about switching from WP Engine. Some are upset by the recent conflict with WordPress.org. Others are concerned about rising costs or support changes. We’ve been testing and reviewing WordPress hosting companies for over… Read More »
Building a successful website means paying attention to the details that matter most. One of the most powerful details for growth is your site’s linking strategy. That’s why we constantly look for the best SEO links plugins for WordPress. A great tool in this area can… Read More »
Figma has become the go-to tool for designing website layouts and mockups. In fact, many of our team members use it to design WordPress sites for our brands and personal projects. So, it’s no surprise that our readers have embraced Figma, too. But there’s one… Read More »
For years, we have built and managed our websites using WordPress.org, and it has been an amazing platform for our needs. That’s why we thoroughly recommend it to anyone looking to start a small business website. However, we recognize that every company has unique needs,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.