Your sales page is often the first real conversation you have with potential customers. It needs to look professional, load quickly, and guide visitors to take action.
After working with many different businesses at WPBeginner, we’ve seen how much the right WordPress theme can influence conversions. We’ve tested a wide range of sales page themes to understand which layouts, features, and design choices actually help marketers turn visitors into customers.
Whether you’re a digital marketer, a small business owner, or launching your first product, a focused sales page gives your campaign the best chance to succeed.
In this article, I’ll share some of the best sales page WordPress themes for marketers. Each option is easy to use, flexible enough for different campaigns, and built to help you create high-converting landing pages without unnecessary complexity.
Quick Picks: Best WordPress Themes for Sales Pages
Looking for a quick recommendation? Here are my top picks for WordPress themes that can transform your sales page:
| 🥇 First Choice | 🥈 Second Choice | 🥉 Third Choice |
|---|---|---|
| Sydney | SeedProd | ElegantThemes Divi |
 |  |  |
| Popularity: 100,000+ active installs | Popularity: 1 million+ active installs | Popularity: 2M+ active installs |
| ⭐ Rating: 700+ 5-star reviews on WordPress.org | ⭐ Rating: 4,660+ 5-star reviews on WordPress.org | ⭐ Rating: 20,000+ reviews on Trustpilot |
| 28+ starter website designs | 300+ site kits and starter templates | 200+ website and page templates |
| Connects with WooCommerce | No-code WooCommerce website builder | Seamless WooCommerce integration |
| Pre-built site sections and elements | 80+ premium page blocks | Built-in website elements |
| Compatible with popular page builders | Built-in page, website, and Theme builder | Works with Divi Builder and other page builders |
| Read more » | Read more » | Read more » |
Why Is Your Theme Important for Increasing Sales?
A sales page has a very specific job: guide visitors toward a single action, like signing up, booking a call, or making a purchase.
That means your theme has to do more than make the page look nice. It affects how clearly your offer is presented, how easily visitors understand the value, and how smoothly they can take the next step.
A solid sales page theme gives you the structure and tools to do all of this without custom code or extra WordPress plugins. With the right theme, you can:
- Present your offer in a clean, focused layout.
- Place calls to action, contact forms, or checkout sections where they get noticed.
- Add testimonials, reviews, or trust badges to build credibility.
- Customize colors and fonts to match your brand.
- Keep your page fast, mobile-friendly, and easy to scan.
In short, the right WordPress theme makes your offer clear, professional, and trustworthy. It can help turn visitors into leads or customers instead of losing them to a confusing, slow, or unpolished page.
How I Test and Review Sales Page WordPress Themes
Choosing the perfect theme for your sales page can be tricky. Here’s what I focus on when evaluating the best sales page WordPress themes:
- Engaging Design: I select themes that offer professional and stunning design layouts.
- Ease of Customization: I pick themes that are easy to tweak, even for beginners, with drag-and-drop builders or intuitive customization tools.
- Mobile Responsiveness: Most visitors will access your site from their phones. We make sure all themes are mobile-friendly and look fantastic on any device.
- Conversion Tools: I test these themes to ensure converting visitors into customers is seamless.
- Performance: A slow page won’t cut it. I test each theme for loading times to keep your visitors engaged and happy.
- Support and Updates: I select themes from creators with strong support teams and a track record of regular updates.
Each theme I recommend is designed to help you create a powerful sales page that boosts your business effortlessly.
Why Trust WPBeginner?
Since 2009, WPBeginner has been guiding WordPress users through their site-building journeys. We’ve been right there with you, from small business owners to large-scale marketers.
Our team has personally tested hundreds of WordPress themes for businesses of all kinds. We understand what it takes to convert visitors into customers, and we’ve filtered out the themes that truly deliver results.
We look not only at design and usability but also at how well these themes integrate with essential marketing plugins and tools. Our aim is to make sure these themes are easy to use, even if you’re not a tech expert.
To know more about our rigorous testing process, check out our full editorial approach.
Now, let’s take a look at some of the best sales page WordPress themes for marketers.
1. Sydney – Best for Flexible Layouts and Easy Customization
Sydney is the most flexible and beginner-friendly WordPress theme that makes it easy to build high-converting sales pages. It comes with 28+ ready-made starter designs, so you can launch quickly and then customize layouts, colors, and typography to match your brand.
What makes Sydney especially useful for marketers is its layout flexibility.
You’re not locked into a single-page structure. You can create one layout for your homepage, another for service or offer pages, and a simpler, more focused layout for landing pages designed to convert.
Find out what this theme offers in our complete Sydney review.
My Experience
The setup process with Sydney was straightforward. I started by importing one of the starter sites, which already included a hero section, service blocks, and a clear call to action.
From there, I only needed to replace the copy, swap the images, and adjust a few sections to turn it into a conversion-focused sales page.
I liked that I could easily add elements like testimonials, FAQs, and contact or lead-generation forms using Elementor. This makes it easy to build trust and guide visitors toward taking action.
Sydney also includes helpful features like sticky navigation, header image and video options, and parallax effects. These can be useful for creating visually engaging sales pages without slowing things down.
Performance-wise, the theme felt fast and responsive, which is important for both user experience and SEO.
There’s a free version of Sydney available on WordPress.org, and the Pro version unlocks more layouts, features, and customization options.
⭐ Why I recommend Sydney: Overall, Sydney is a great choice for marketers who want a fast way to build professional, flexible sales pages without sacrificing control over layout and branding.
🧑💻 Get the Sydney theme today!
2. SeedProd – Best for Building High-Converting Sales Pages
SeedProd is a powerful WordPress landing page and theme builder designed specifically for creating conversion-focused pages. Instead of starting with a traditional theme layout, you build your site and sales pages using a drag-and-drop editor and ready-made templates.
It comes with a large library of professionally designed landing and sales page kits and templates. This way, marketers and agencies can launch quickly and then customize everything without touching code.
Learn more about what you can build with it in our complete SeedProd review.
My Experience
During my testing, what stood out was how useful it is for building standalone sales pages and funnels. I started from a pre-built sales page template, swapped in my copy and images, and then added sections like testimonials, feature grids, and FAQs in just a few clicks.
Because SeedProd isn’t tied to a rigid theme structure, I could design each page exactly around a single goal. Be it collecting leads, selling a product, or booking calls.
I tested SeedProd AI, which can create an entire site, including pages, navigation, and starter content, based on a brief description.
The AI assistant was a great help, too. It helped me generate and translate copy, and create custom images directly within the editor.
Additionally, SeedProd integrates smoothly with WooCommerce and popular email marketing services. So, it’s easy to add payments, connect opt-in forms, and track conversions without extra setup.
You can start with SeedProd’s free version from the WordPress plugin directory. Then, upgrade later if you want access to full site kits and advanced features.
⭐ Why I recommend SeedProd: It’s ideal if you want maximum control over your sales page design and prefer building pages visually, instead of working inside a traditional theme layout.
3. Divi – Best for Visual Design Control and Built-In Page Building
Divi is an all-in-one WordPress theme and visual page builder that lets you design custom sales pages directly inside WordPress. It comes with hundreds of pre-made layouts, but you can also start from a blank canvas and build your page using its drag-and-drop editor.
This makes Divi a good option if you want more design freedom than a traditional theme offers, but still want everything in a single package.
See everything this theme offers in our complete Divi review.
My Experience
After spending some time with Divi, I found that it’s especially strong for fine-tuning the visual side of a sales page. I could adjust spacing, colors, fonts, and backgrounds at a very granular level and see the changes instantly.
Divi’s element library includes call-to-action buttons, pricing tables, audio, dividers, and feature sections. This makes it easy to assemble a full sales page layout without extra plugins.
I also liked that Divi gives you full access to typography and design controls without touching CSS. You can keep branding consistent across your pages.
On the SEO side, Divi outputs clean, well-structured content and works well with popular SEO plugins. This way, you can optimize your sales pages for search traffic.
⭐ Why I recommend Divi: After thorough testing, Divi is a strong choice if you care deeply about visual polish and want precise control over how your sales pages look. All without juggling a separate theme and builder.
4. Neve – Best for Flexible and Lightweight Sales Pages
Neve is a fast and lightweight multipurpose WordPress theme that works well for building sales pages, blogs, and small business websites without slowing your site down.
The starter sites are helpful – you can import a layout designed for business or eCommerce, then simply replace the content and adjust the colors and fonts. It’s designed with performance in mind, great for page speed, SEO, and conversion rates.
My Experience
As I worked with Neve, I noticed how quick it felt right out of the box. Pages loaded fast, and the theme stayed responsive even after adding builder sections, images, and conversion elements.
I liked using Neve’s header and footer builder to fine-tune the first impression. For example, adding a minimal header with just a custom logo and call-to-action button, or removing distractions entirely on landing pages.
Features like dynamic content modules, flexible blog layouts, and WooCommerce support make it easy to grow beyond a single sales page into a full marketing site.
Plus, instead of locking you into a single system, Neve is built to work seamlessly with popular page builders like Elementor, Beaver Builder, and Divi Builder. So, you can design your sales pages visually while still benefiting from a clean, optimized theme underneath.
⭐ Why I recommend Neve: Neve is great for fast load times and a clean foundation. All while still having the freedom to design custom sales pages with your favorite page builder.
5. Thrive Theme Builder – Best for Conversion-First Sales Pages and Funnels
Thrive Theme Builder is a WordPress theme builder designed specifically for marketers who want to create high-converting sites and sales pages. Instead of adapting a generic design, it gives you conversion-focused templates and elements from the start. All customizable with a visual drag-and-drop editor.
Find out how it works in our extensive Thrive Themes Suite review.
My Experience
I used Thrive’s pre-built templates as a starting point and easily added content and elements around the placeholders.
For example, I set up pricing tables, testimonials, guarantee boxes, feature highlights, and call-to-action sections without hunting for plugins or custom blocks.
I also liked that I could create distraction-free landing pages by removing headers or navigation entirely. From experience, this is useful for optimizing funnels and paid traffic campaigns.
All in all, the templates already followed proven sales page structures, so instead of designing from scratch, I was mostly refining.
⭐ Why I recommend Thrive Theme Builder: Based on my findings, this is the ideal tool if your main goal is to turn traffic into leads or sales, and you want your theme itself to support that – not just look good.
🧑💻 Get Thrive Theme Builder today!
6. OceanWP – Best for Feature and Starter Template Collections
OceanWP is a flexible and feature-rich free WordPress theme that works well for building marketing websites and sales pages. It’s a good option if you want a theme that does a lot out of the box, without forcing you into a single-page design or a single design system.
Explore all its features in our detailed OceanWP review.
My Experience
While exploring OceanWP’s features, the demo templates designed for business and landing pages gave me a solid structure right away. It comes with a hero section, service or feature blocks, and space for calls to action.
OceanWP’s extension system makes it easy to add things like sticky navigation, fullscreen headers, social media icons, and registration or contact forms. All without installing a long list of separate plugins.
I also liked that OceanWP supports RTL languages and works well for multilingual sites. This is very helpful if you’re marketing to an international audience.
⭐ Why I recommend OceanWP: This theme is a strong contender if you want a flexible, extensible theme with lots of built-in options and starter designs – especially on a budget.
7. Ultra – Best for Built-In Templates and a Visual Builder
Ultra is a flexible WordPress theme that comes with its own built-in visual drag-and-drop page builder. It comes with a large collection of ready-made templates for different niches like agencies, apps, businesses, and service providers.
My Experience
After importing one of Ultra’s niche templates, I tweaked the hero section, feature blocks, and call-to-action areas. From there, I could quickly replace the content and adjust the layout using the built-in builder.
I found the builder easy to use for common sales page elements like sliders, image galleries, portfolios, and custom content sections. This made it simple to put together a visually rich sales page without installing a separate plugin.
⭐ Why I recommend Ultra: From testing, Ultra is a good fit if you want a bundled solution with templates and a visual builder included.
8. Indigo – Best for Elegant, Design-Focused Sales Pages
Indigo is a stylish, elegant WordPress theme well-suited for creating clean, visually polished sales pages and marketing websites. It includes drag-and-drop modules for building custom page layouts, along with a library of demo content and ready-made websites.
My Experience
As I built a page with Indigo, I found it easy to create a visually balanced layout using its built-in modules. I could arrange sections, adjust spacing, and combine text, images, and galleries without needing a separate page builder plugin.
The starter sites were helpful for getting a structure in place quickly, especially for agency or portfolio-style sales pages where presentation matters.
Indigo also offers multiple header styles, templates, and unlimited sidebars. This gives you flexibility to adapt the layout to different types of offers or content.
⭐ Why I recommend Indigo: If you care most about visual polish and want a clean, elegant sales page without a heavy builder or complex setup, Indigo is a great option.
9. Botiga – Best for Product-Focused Sales Pages and Woo Stores
Botiga is a modern WooCommerce WordPress theme designed to help you build high-converting product pages and online stores without writing a single line of code. It comes with 12+ ready-made eCommerce starter sites, so you can launch quickly and then customize the layout to match your brand and offer.
See what makes it stand out in our complete Botiga review.
My Experience
I set up a demo store using the Beauty demo, and within a few minutes, I had a professional-looking shop with clear product layouts and navigation.
But what really stood out were the built-in conversion features.
Botiga includes quick view for products, a fly-out mini cart, product filters and wishlists, size charts, and product recommendations. All of these are designed to make shopping easier and encourage purchases.
I also appreciated the distraction-free checkout. When enabled, it hides the header and footer during checkout. It’s a small touch, but it can make a big difference in reducing drop-offs.
The best part? These features are built into the theme, so you don’t need extra plugins.
There’s a free version of Botiga available if you want to try it first before committing to the Pro version.
⭐ Why I recommend Botiga: It’s a strong option if your “sales page” is a product page or store-driven funnel rather than a standalone landing page.
10. Astra – Best for Flexibility and Large Template Library
Astra is a fast, lightweight WordPress theme that makes it easy to build custom sales pages, landing pages, and full marketing websites. It comes with a large library of starter templates, so you can launch quickly and then customize layouts, colors, and typography to fit your brand.
Find out what this theme offers in our complete Astra review.
My Experience
One thing that impressed me about Astra was its very quick load time, which is important for both user experience and conversion rates. Especially if you’re running paid traffic or sending visitors directly to a sales page.
It also integrates smoothly with WooCommerce. So you can add products, collect payments, and build a store if your sales pages eventually grow into a full eCommerce site.
I also tested Astra alongside tools like OptinMonster, and everything worked as expected. I could add opt-in forms, popups, and lead capture elements without layout conflicts.
⭐ Why I recommend Astra: It’s a safe, flexible choice if you want something fast, well-supported, and compatible with most page builders, marketing tools, and plugins.
Bonus: Other Sales Page WordPress Themes I Tested
While the themes listed above are my top recommendations, there are many other great options out there. Here are a few more themes you might want to consider.
11. Angle
Angle is an excellent WordPress multipurpose theme with flexible options to create your sales page using drag and drop.
It includes parallax scrolling, image sliders, and a built-in portfolio section. It is easy to set up and customize with multiple homepage layouts and landing page templates.
12. Struct
Struct is designed as a sales page theme for software, apps, and products. It features a clean and modern layout with a large header background and prominent call-to-action buttons.
Struct has a fully customizable homepage layout with several content blocks to add services, projects, and social media features.
13. Digital Download
Digital Download is a premium-like free sales page WordPress theme. As you would expect from its name, you can use this theme to sell digital downloads like PDF documents, tutorials, ebooks, etc.
It integrates with the Easy Digital Downloads plugin to set up an online marketplace in just a few clicks. The theme is fully customizable for colors, font, and layout design.
14. Balance
Balance is a creative WordPress eCommerce sales page theme for online businesses. It includes several user engagement features like a call-to-action button, a subscription form, a contact form, and more.
The theme attractively displays your products on the homepage and other landing pages. It also supports popular page builder plugins that let you create custom sales page layouts.
15. Landing
Landing is a WordPress sales page theme that comes with a pre-designed layout. It has a drag-and-drop page builder to edit existing landing pages and create new ones from scratch.
You get multiple header types, so you can design countless sales pages with different styles and layouts. Plus, it includes a portfolio, testimonials, events, and social media integration.
16. Silk
Silk is a WordPress sales page theme for beauty bloggers, cosmetic businesses, fashion agencies, and more. It has a beautifully designed homepage with a layered layout.
With Silk, you get a built-in section to add your Instagram shoppable feed to engage users and boost sales. Plus, it fully supports WooCommerce, so you can easily start an online store on your site.
17. Convert
Convert is a professional WordPress sales page theme. It has an eye-catching layout with dozens of customizer options for the header section and gives you complete control of the website.
It has multiple global sections that work smoothly with your favorite page builders like Elementor Pro or Visual Composer to build fully custom layouts. You also get built-in templates for one-column and multi-column pages.
18. Hestia Pro
Hestia Pro is a fantastic WordPress multipurpose theme for any type of website. It has one-page and multi-page templates for small businesses to provide a great user experience.
It has an attractive layout design that supports video embeds in the background and other widgetized areas. You can use the WordPress live customizer to make changes to the pages easily.
19. GeneratePress
GeneratePress is a premium WordPress business theme that’s ideal for marketing agencies and digital businesses. You can choose from over 100 pre-designed templates to launch your site quickly without any coding.
The theme comes with pre-made building blocks like call-to-action buttons, FAQ sections, pricing tables, team profiles, and testimonials. You can mix and match these pieces to easily build any type of sales page you need.
20. Beauty Studio
Beauty Studio is a free WordPress sales page theme for salons, spas, and beauty products. It has a full-width header with dark colors that create a powerful first impression on your users.
Other features include call-to-action buttons, custom sidebar areas, social media integrations, an image slider, and more. You also get a featured section to display your top products.
21. Float
Float is a beautiful WordPress theme optimized for sales and conversions. It ships with a built-in page builder that lets you create or modify page layouts. It includes eye-catching animations to make your sales page more attractive.
It offers parallax scrolling, social media integration, custom backgrounds, unlimited colors, custom widgets, and more.
22. Nayma
Nayma is a multipurpose WordPress theme that works perfectly for marketing agencies and digital marketers. Its intuitive drag-and-drop functionality lets you create professional-looking websites without any coding knowledge.
The theme comes with multiple ready-made website designs to jumpstart your project. You can easily customize these designs using built-in modules like sliders, testimonials, portfolio displays, and contact forms, everything you need to showcase your services and results.
23. Modules
Modules is a well-crafted WordPress theme perfect for creating any kind of sales page. It comes with several ready-to-use elements that you can drag and drop to build custom layouts.
It offers demo websites to set up your sales page quickly. Plus, you get several custom widgets, unlimited sidebars, header styles, video background support, and Google Fonts support.
The Modules theme is also coded with WordPress best practices in mind. This means it’s fully compatible with popular WordPress plugins to help you build the best landing page.
24. Solopreneur
Solopreneur is a premium WordPress theme to create landing pages that convert and help maximize your revenue. It has a minimalist layout design with a logo, navigation menu, and social icons.
It comes with two-column layouts and a flexible sidebar where you can add recent posts, a search bar, a comments section, and a newsletter signup form for email marketing.
🔗 Alternatives: Beyond the main picks, I’ve also tested Selly, LandPress, and PageBolt. These themes come with pre-built sales page templates and tools that can help you quickly set up a professional-looking page.
Which Is the Best Sales Page WordPress Theme?
It really depends on your project and how you like to work. But if you want something that’s easy to set up and flexible enough for most sales pages, Sydney is a solid place to start.
It offers ready-made layouts for agencies, service providers, and small businesses, and you can quickly adjust them to match your brand and your message. This makes it simple to launch a clean, professional sales page.
If you prefer more freedom and want to design your page visually from the ground up, SeedProd is the way to go. It offers a straightforward way to create custom sales pages with a drag-and-drop builder.
Divi is a good option if you care a lot about design details. Its visual editor lets you fine-tune layouts, spacing, and styling so your sales page looks exactly the way you want.
If you’re unsure where to start, I recommend checking out Sydney’s free version. You can upgrade later if you decide you need more features or design control.
FAQs About the Best Sales Page WordPress Themes
If you are still looking for more information on the best sales page WordPress themes for marketers, here are some frequently asked questions (FAQs) to help.
1. How do I select the best sales page WordPress theme?
The best sales page WordPress theme for marketers is the one that increases your sales. We recommend looking for an eye-catching design, engaging welcome content, and calls to action. You need these features on your sales page theme to stand out.
2. Which sales page WordPress theme should I use on a marketing site?
I believe the best sales page solution for a marketing site is Sydney, SeedProd, or Divi. These top picks come with flexibility, multiple layout options, drag and drop builders, and sales page templates.
Best WordPress Guides for Marketers
I hope this article helped you find the best sales page WordPress themes for your projects. You may also want to check out other WordPress guides for marketers and salespeople.
- Best Business Phone Services for Small Businesses
- Best Email Marketing Services for Small Businesses
- How to Make a High-Converting Sales Funnel in WordPress
- How to Start a Podcast (and Make it Successful)
- Best Webinar Software Platform for Small Businesses (Compared)
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Jiří Vaněk
I use Sales Pages primarily as a landing page or for creating personal pages, because every personal portfolio is essentially a marketing page. Your selection is, as always, great. I personally enjoy using Ocean WP, Neve, and if I could recommend one myself, GeneratePress is a truly excellent theme. It is often very overlooked and I don’t see it on lists much, but it has amazing customer support and is very customizable. I can only recommend it.
Mrteesurez
Sales pages have always been a great way for me to boost sales of my ebook. They allow me to showcase the features and benefits clearly, with a strong call-to-action that encourages users to make a purchase. These themes are excellent for creating eye-catching and user-friendly sales pages that really capture attention. I’m looking forward to exploring these themes further and seeing how they can benefit my new sales pages.
TemaLib
awesome theme listing web site
WPBeginner Support
Glad you like our list
Admin
Lars
I like Highend. Are there any discounts coupons available for WPBeginner visitors?
Siddanth
Pls suggest best landing page templates for lead generation and conversion..
WPBeginner Support
Hey Siddanth,
Most of these themes can be easily used to create landing pages as well.
Admin