WordPress Post Analytics – How to Easily See Your Blog Stats

Are you publishing great content but have no idea if anyone’s actually reading it? It’s frustrating to spend hours writing blog posts only to wonder if they’re making any impact.

If you’re not using post-level analytics, you could be missing out on key insights. Like, which posts drive traffic, what topics resonate with readers, and how visitors find your site.

With the right tools, this data can help you refine your content strategy and grow your audience. 🙌

In this guide, we’ll show you how to track your blog’s performance using beginner-friendly tools like MonsterInsights and All in One SEO. These plugins make it easy to see what’s working, right from your WordPress admin, so you can create more content your readers love.

What Is WordPress Post Analytics, and Why Should You Care?

When we talk about WordPress post analytics, we mean the data and reports that show you what’s happening on your blog posts.

For example, here are some key metrics that you should learn:

• 🤳 Pageviews: How many times has a specific blog post been viewed? This can show you the overall popularity of your content.
• ⏱️ Time on Page: How long do readers spend on your posts? If people leave quickly (bounce) without engaging or visiting another page, it can be a sign that your content isn’t grabbing their attention. Longer times usually mean they’re more engaged.
• 🧑‍💻 Traffic Sources: Where your readers are coming from – social media, search engines, or other websites. This can help you see where you should focus your efforts for content marketing.
• 📈 SEO Statistics: Impressions show how many people saw your post in search results, while clicks tell you how many actually visited your site. Checking your keyword rankings can also help you see how well your content is performing.

When you keep an eye on analytics, you can spot trends, identify popular topics, and see where improvements are needed.

Whether you’re blogging for personal reasons or managing a business website, these insights are key to growing your audience and achieving your goals.

You can see what topics resonate most, improve posts that aren’t performing well, and make informed decisions about the content strategy for your WordPress blog.

How to Easily See Your Blog Stats in WordPress

Tracking your blog stats in WordPress is simpler than you might think. Depending on your needs, there are tools for quick website traffic updates, demographic insights, or even monitoring if your WordPress posts are suffering from ‘content decay.’

In this guide, we’ll walk you through a couple of different methods to check your blog stats. Feel free to use the quick jump links below to go to your preferred method:

Ready? Let’s get started!

Method 1: See Your Individual Blog Post Stats and Analytics (Recommended)

Many marketers will tell you that you need to use Google Analytics to learn about user activity on your WordPress blog. Tracking your blog stats with Google Analytics is powerful, but it can be overwhelming if you’re just getting started.

Luckily, you can simplify Google’s data using MonsterInsights. It’s the best WordPress analytics plugin for connecting Google Analytics to your site.

It makes everything easy to manage directly from your WordPress dashboard, so you won’t have to waste time dealing with complicated settings. Plus, it allows you to see the performance of individual blog posts.

At WPBeginner, we use MonsterInsights for many tracking tasks. These include conversion tracking for our forms, buttons, and marketing campaigns. It also helps us track referral links and collect general website statistics, such as the most-visited posts/pages.

To learn more about the plugin, just see our extensive MonsterInsights review.

To get started, you’ll need to sign up for a MonsterInsights account. On the MonsterInsights website, click ‘Get MonsterInsights Now,’ select a plan, and follow the instructions to check out.

Upon signup, you’ll get your MonsterInsights account dashboard, where you can find your zip file and license key.

From here, you can then install and activate the MonsterInsights plugin on your WordPress site. In your admin dashboard, go to Plugins » Add Plugin.

On the next page, use the search bar to look for MonsterInsights.

When you see it in the results, click ‘Install Now,’ and then click ‘Activate.’

If you need help, then you can check out our guide on how to install a WordPress plugin.

Once the plugin is installed, you can connect your Google Analytics account.

For details, you can see our beginner’s guide on how to install Google Analytics in WordPress.

Then, to track your individual blog post stats inside WordPress, you’ll need the Page Insights addon.

It lets you see the stats for each individual blog post or page directly within your WordPress dashboard. This way, you don’t have to leave your site to track how each one is performing.

To enable Page Insights, go to your WordPress dashboard, navigate to Insights » Addons, and then locate the ‘Page Insights’ addon.

Once you find it, click the ‘Download & Activate’ button. Then, toggle the switch to make sure it’s turned on.

After activating the Page Insights addon, you can access stats for each blog post from your WordPress dashboard.

To check the stats for your individual posts, just go to Posts » All Posts from your dashboard.

You’ll now notice a new ‘Insights’ column added to your WordPress posts list. This is where you can see how many people visited the page, how long they stayed, and other key metrics.

Simply click the ‘Insights’ icon next to any post to see its stats.

This will open a popup window with detailed analytics for that post.

Here, you can see the post’s insights, which include ‘Entrances,’ ‘Page Views,’ ‘Time on Page,’ and ‘Exits.’ By default, you’ll see data for the ‘Last 30 Days’, but you can adjust this in the dropdown menu.

You can also view stats from the front end of your site.

Simply visit any post while logged in and click the ‘Insights’ link in the admin bar.

This will expand an overlay showing that post’s key stats.

Once it appears, you’ll be able to view the number of page views, entrances, and total users that page has had in the last 30 days.

Lastly, you can also check your WordPress blog stats right from the content editor screen.

Make sure the ‘Post’ tab is selected in your right-hand menu. Then, scroll down to the ‘MonsterInsights’ section in the sidebar and click to expand it.

After that, simply click the ‘Show Page Insights’ button.

This will open your page’s performance overview right inside the editor, so you don’t have to switch tabs.

Here, you can see your blog post’s time on page, entrances, page views, and exits for the last 30 days or the previous day.

If you’d like to explore all the other reports that come with the MonsterInsights plugin, simply head to Insights » Reports.

This is where you’ll find a complete overview of all available reports.

From there, you can easily navigate through different report tabs and gain deeper insights into your website’s performance.

For example, you can check your website traffic or track your site visitors.

And once again, you can read our complete MonsterInsights review to learn about all the different kinds of analytics and reports it lets you see.

Method 2: See Your Blog Content Rankings and Decay Stats

You might also be wondering how well your content is ranking and whether you need to update it soon. If you want to see your WordPress post analytics from an SEO perspective, then this method is for you.

Here, we’ll use All in One SEO for WordPress (AIOSEO), the best SEO plugin to track your blog post performance.

First, we’ll look at content decay – it’s when a piece of content starts losing its traffic and search rankings over time.

So, after you publish content on your WordPress site, search engines may initially send traffic your way. But over time, that traffic may drop as information becomes outdated or competitors publish newer articles.

This is perfectly normal, even if you haven’t changed your content.

The thing is, this decaying process happens gradually, so it’s easy to miss. So it’s important to catch it early before it impacts your search rankings too much.

AIOSEO can help you quickly spot content decay. This powerful WordPress SEO plugin allows you to track how your content is performing in Google search and shows you which posts have lost the most traffic over time.

We’re big fans of AIOSEO ourselves. On our site, we use it for generating XML sitemaps, optimizing on-page SEO, adding schema markup, and configuring OpenGraph settings for Facebook and X.

To learn more about our experience with it, see our AIOSEO review.

To get started, you’ll need an AIOSEO account. On the AIOSEO website, click the ‘Get All In One SEO for WordPress’ button, pick a plan, and complete the checkout process.

Now, let’s install and activate AIOSEO on your site.

Navigate to Plugins » Add New in your WordPress admin dashboard.

Then, you can enter AIOSEO into the search box.

Once the plugin appears in the results, click ‘Install Now,’ then click ‘Activate.’

If you’d like more detailed instructions, see our guide on how to install a WordPress plugin.

With that done, you’ll need to connect the AIOSEO plugin to your Google Search Console account. If you haven’t set that up yet, don’t worry – AIOSEO will walk you through the process.

For details, you can go through our guide on how to properly set up AIOSEO.

After that, head over to All in One SEO » Search Statistics in your dashboard to view your site’s performance.

Then, switch to the ‘Content Rankings’ tab to see how each piece of content ranks. You can sort by ‘Loss’ or ‘Drop’ to quickly find the posts that are losing the most traffic.

Once you find your decayed content, you can update it with fresh information or optimize it using All in One SEO’s recommendations. This can help bring your rankings and traffic stats back up.

For more insights, you can refer to our guide on what content decay is and how to fix it.

Keep in mind that the ‘SEO Statistics’ tab also provides high-level insights into how your posts are performing in search. In this tab, you’ll find statistics for your search impressions, total clicks, average click-through rates (CTR), and average positions.

The chart compares your search impressions and clicks over time, giving you a visual overview of your blog’s overall performance.

Then, if you scroll down, you can see a more detailed report on each blog post’s performance.

You’ll also find out if Google has indexed your posts and how their SEO scores are doing.

Plus, the ‘Diff’ (Difference) column shows exactly how many spots your content has moved up or down in search rankings. That way, you can spot any changes in performance and make improvements.

If you jump across to the ‘Keyword Rank Tracker’ tab, you’ll be able to see the specific keywords that you’re ranking for, as well as their clicks, click-through rate, impressions, and position.

There’s also a detailed list of all the keywords that you’re ranking for.

Just scroll through to see how your content is performing.

If you notice any drops in rankings or poorly performing blog posts, then it might be time to update and improve your content. For details on how to do this, you can see our ultimate WordPress SEO guide and our guide on how to write a great blog post.

Bonus Tip: How to Track User Engagement in WordPress

So, you’ve just learned how to monitor traffic and page views for your WordPress blog. But what’s next?

To take your website to the next level, you’ll want to start tracking user engagement. This is about more than just how many people visit your site – it’s about what they do once they get there.

When you track user engagement, you learn what visitors actually do on your WordPress site.

Do they spend time reading your blog posts and clicking on referral links, or are they leaving your pages quickly? These actions tell you what’s working and where you can improve.

For example, you might find that visitors scroll further down a specific page, which could mean they’re more engaged with the content.

This can give you valuable insights into which parts of your page are holding attention. As a result, you can optimize other pages similarly to increase user engagement and conversions.

Similarly, tracking engagement helps you see which affiliate links or ads get the most clicks and generate the most revenue. This way, you can fine-tune your content for better results.

For details, you can refer to our guide on how to track user engagement in WordPress with Google Analytics.

WordPress Analytics FAQs

Now that you know how to track your WordPress blog stats, let’s clear up some common questions about analytics.

Does WordPress tell you who visited your blog?

No, WordPress doesn’t share personal details about visitors for privacy reasons. However, you can access general statistics such as visitor counts, approximate locations, and other anonymous data through tools like Google Analytics.

Can a blogger check their blog post stats?

Absolutely! Tools like MonsterInsights, AIOSEO, and OnePageGA make it easy to view stats for each blog post.

What tool can I use to track specific blog post traffic?

Google Analytics is a popular choice, but plugins like MonsterInsights simplify tracking blog post performance directly in WordPress.

What’s the best alternative to GA4 for tracking blog analytics?

MonsterInsights is the best alternative interface if you want an easier way to track analytics. It brings Google Analytics data right into your WordPress dashboard and simplifies reports for beginners.

Explore More WordPress Analytics Guides

That’s all there is to it for viewing your WordPress blog stats.

We hope this guide has helped you better understand WordPress blog analytics and how to access them on your WordPress site. Next, you might want to check out our guides on:

• How to See Who Is Following My WordPress Site
• How to Set Up WordPress Email Tracking
• How to Track User Journey on WordPress Lead Forms
• Website Marketing Data You Must Track on Every WordPress Site
• How to Do A/B Split Testing in WordPress

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