15-Point WordPress SEO Audit Checklist to Boost Your Rankings

It’s a feeling no website owner wants. A client called us in a panic after their site’s traffic dropped nearly 50% overnight.

A quick SEO audit revealed a few hidden technical issues, including a simple WordPress setting that was accidentally discouraging search engines from indexing the site. Within weeks of fixing them, their traffic and rankings recovered completely.

We see situations like this all the time, which is why we regularly audit our own sites here at WPBeginner. It allows us to catch small problems before they cause major traffic drops.

This WordPress SEO audit checklist is based on the exact steps we use. Let’s walk through how to give your WordPress site a complete SEO health check.

What Is an SEO Audit (And Why You Need One)

Think of an SEO audit as a health checkup for your WordPress website. Just like you visit a doctor for a regular checkup, your website needs periodic examinations to make sure it’s performing at its best in search engines.

An SEO audit is a systematic process that helps you discover if your website is properly optimized for search engines. During the audit, we look for technical issues, content problems, and other factors that might be holding back your rankings.

Here’s why it matters: Even if you’re following all the best technical SEO practices, your website could still have hidden issues preventing it from reaching its full potential in search results.

We often see WordPress sites jump several positions in rankings after fixing problems discovered during an audit.

The best part? Once you identify these issues through an audit, you can make targeted improvements to your WordPress SEO strategy that actually move the needle. This means better rankings, more organic traffic, and ultimately, more customers for your business.

Let’s look at how you can perform a comprehensive SEO audit on your WordPress website using our proven checklist.

How to Perform an SEO Audit in WordPress

There are many SEO tools in the market that can help you audit your WordPress website. However, not all of them will let you conduct an audit inside WordPress, so you don’t have to leave your site.

To perform an SEO audit of your WordPress website, we recommend using the All in One SEO (AIOSEO) WordPress plugin.

It’s the best SEO plugin for WordPress and helps you optimize your site for search engines without needing any technical SEO knowledge.

The plugin offers an SEO Analysis Tool that allows you to perform a complete website SEO audit in your WordPress dashboard. It monitors your site and highlights critical issues, and then offers actionable insights to help you boost your organic traffic and keyword rankings.

You can get the SEO Analysis Tool in the AIOSEO free version. There is also a premium version of AIOSEO that offers advanced features like a redirection manager, schema markup, local SEO, social media integration, powerful sitemap tools, robots.txt file editor, and more.

First, you’ll need to install and activate the AIOSEO plugin. For more details, you can follow our guide on how to install a WordPress plugin.

Once the plugin is active, you can head over to All in One SEO » SEO Analysis from your WordPress dashboard.

Then under the SEO Audit Checklist tab, you’ll see an overall site score and a complete SEO checklist.

AIOSEO will give your site an overall score out of 100. Don’t worry if your score isn’t perfect. Anything 70 or above is a great starting point, and this checklist will help you improve it even further.

AIOSEO will check your website on different parameters and ranking signals. It will then highlight critical issues on your site that could hurt your SEO like images missing alt attributes, not setting an SEO title, and more. You can also see suggestions for improving your rankings.

AIOSEO is a great tool to use to continuously monitor your site, so you’re aware of any big SEO issues that could hurt your rankings and traffic.

Besides that, it’s smart to do your own SEO audit once or twice a year to make sure everything on your site is working as expected.

The SEO audit checklist below can also help you troubleshoot any sudden drops in traffic, so you can fix the issue and recover your rankings.

That being said, let’s look at the SEO audit checklist for your WordPress blog.

1. Make Sure Your Website is Visible to Search Engines

When conducting a WordPress SEO audit, first you’ll want to make sure that your website is visible to search engines like Google and Bing.

WordPress has a built-in option to prevent search engines from crawling your website. If you’ve enabled that option, then Google or any other search engine will not list your site in the search results.

To view the setting, you can head over to Settings » Reading from your WordPress dashboard. After that, make sure that the ‘Search Engine Visibility’ option is not checked.

If it is enabled, then simply uncheck the ‘Discourage search engines from indexing this site’ option and click the ‘Save Changes’ button.

You can check and see if your site is indexed in Google by searching site:example.com in Google. Just replace “example.com” with your own domain.

If you just launched your site or recently changed the setting above, then it may take a few days to get indexed pages. You can also see our guide on how to get new content indexed faster.

2. Ensure That Your Site is Using HTTPS

The next SEO audit checklist item is to find out if your website has an SSL certificate. An SSL certificate encrypts the connection between your user’s browser and your website server.

Google and other search engines will give priority to secure websites that use HTTPS over those that are still using HTTP.

You can check if your site is secure by looking for a padlock sign in your browser’s search bar.

If you don’t have an SSL certificate, then see our guide on how to get a free SSL certificate for your WordPress site and how to move your site from HTTP to HTTPS.

3. Check If All Versions of Your URL Lead to the Same Site

Now, you should check that the www and non-www versions or HTTP and HTTPS versions of your URL are redirected to the same website.

For example, if someone enters https://www.example.com, https://example.com, http://www.example.com, or http://example.com in their browser, then they should see the same website.

You can check your primary WordPress URL by going to Settings » General and then looking at the address in the ‘WordPress Address (URL)’ and ‘Site Address (URL)’ fields.

If different versions of your site’s URLs don’t redirect to the same location, then Google will consider the two URLs as separate websites.

As a result, it won’t know which URL to prioritize while indexing which could lead to duplicate content issues.

If you’re using AIOSEO, then it will automatically set the proper canonical URL in your site header. A canonical URL simply tells Google which version of a page is the ‘master’ copy, which lets Google know your preference and prevents duplicate content issues.

4. Improve Indexing with an XML Sitemap

The next thing to check is whether there’s an XML sitemap and if it’s submitted to search engines.

An XML sitemap helps search engine algorithms to find and index your website pages easily. It also allows website owners to tell search engines about the most important pages on their website.

While having a sitemap won’t instantly boost your search engine rankings, it will help search engines crawl your website better.

For example, suppose you’re starting a new website. In that case, a sitemap will help Google or Bing quickly discover new content on your website, as you won’t have many backlinks initially.

To create sitemaps, you can use the AIOSEO WordPress plugin. Simply head over to All in One SEO » Sitemaps from your WordPress dashboard and go to the ‘General Sitemap’ tab.

After that, make sure that the toggle for ‘Enable Sitemap’ is switched on.

You can also preview the sitemap and use different options provided by the WordPress plugin to edit the sitemap. Besides that, the plugin also allows you to create video, news, and RSS sitemaps for your WordPress site.

Once the sitemap is created, you can submit it to different search engines like Google and Bing. For more details, check out our guide on how to create a sitemap in WordPress.

5. Find and Fix Broken Links on Your Website

A broken link or dead link occurs when a link goes to a page that no longer exists at that URL. In such cases, you’ll see a 404 not found error when you click on the broken link.

Some commons reason why you see a 404 error is because the WordPress site was moved to a new domain, the page was deleted, or it was moved to a new location. It can also happen because of typos.

Having a lot of broken links can be bad for your site’s SEO. They can have a negative impact on your keyword rankings and user experience since search engines and website users won’t find the page they’re looking for.

That’s why when you’re conducting an SEO audit, it’s important to look for dead links and fix them.

To find and manage broken links, there are two great tools from the AIOSEO team you can use.

First, for finding links that point to non-existent pages, we recommend the free Broken Link Checker plugin. It scans your site to find dead links and lets you easily edit or remove them right from your dashboard.

For links that are broken because a page’s URL has changed, the best solution is to set up a 301 redirect. This tells search engines and browsers that the page has moved permanently.

The premium version of AIOSEO includes a powerful Redirection Manager that automatically logs 404 errors and lets you easily redirect them to the correct page. This is incredibly helpful for maintaining your SEO when you update your content.

You can check out our complete guide on how to find and fix broken links in WordPress.

6. Check If You Are Missing Meta Tags

Meta tags are snippets of HTML code that help search engines like Google to understand what a page is about, so it can rank it for relevant searches.

There are different types of meta tags, but the two most important tags are the title tag and meta description. Search engines will use this information to understand the content of the page.

Usually, the title tag and meta description are displayed in search results, though Google may sometimes change the text depending on various factors like what that user is searching for.

When performing an SEO audit, you should make sure that the meta tags aren’t missing from your blog posts or product pages.

That’s because your title is the first thing people will read in the search engine page results and decide whether they want to click on your link or not.

Similarly, meta descriptions are short text that appears under your post title and URL on search engine page results. They help in describing your article to search engines and users.

You can add meta tags to any blog post or landing page using AIOSEO. Simply scroll down to the ‘AIOSEO Settings’ meta box in your WordPress editor and add your title and description.

AIOSEO’s on-page SEO analysis, called TruSEO, will also alert you if any page or post is missing meta tags.

7. Ensure You’ve Got Internal and External Links

The next thing to check during an SEO audit is to make sure that the pages you’re trying to rank have internal and external links.

Internal links are links from other pages on the same website, while external links or outbound links are links to other websites. They are crucial for your SEO success, yet many business owners overlook their importance.

Search engines follow different links to find and index new pages in the search results. Creating internal and external links allows search engine crawlers to discover new content on your website and boost rankings easily.

Not only that but links also help your readers to navigate your website or find sources for stats and other information.

You can use AIOSEO’s Link Assistant feature (available in the Pro version) to discover any pages that need more internal links. It even shows orphaned posts, which are pages with no internal links at all.

The Link Assistant will also provide linking suggestions, including anchor text, that you can add to your content in 1-click. This makes link-building super easy.

If you need help adding links to your site, then check out our guide on how to add a link in WordPress.

8. Measure Your Website Loading Speed

Google uses your website loading speed as a ranking factor. When you’re performing an SEO audit, it’s important to check for things that can slow down your website.

First, you’ll need to find out how fast your website loads for your users.

If you’re already using MonsterInsights, which is the best analytics solution for WordPress, then you can check the Site Speed report inside your WordPress admin area.

Once you’ve connected Google Analytics to your WordPress website, simply head over to Insights » Reports from your WordPress dashboard and click the ‘Site Speed’ tab.

You can see a score for your site’s page load time for desktop and mobile devices. Besides that, the report also shows different metrics that are important for measuring how fast your website is.

Next, if you scroll down, then you’ll notice that MonsterInsights offers recommendations and benchmark goals that you should aim for on your website.

Using the report, you can audit your site and find out how to load your web pages faster. For example, you can use a caching plugin to improve the server response time or use a content delivery network (CDN) to boost website speed.

You should also pay attention to your Core Web Vitals. These are three specific performance signals that Google uses as ranking factors: Largest Contentful Paint (LCP), which measures how fast your main content loads; Interaction to Next Paint (INP), which measures how quickly your page responds to clicks or taps; and Cumulative Layout Shift (CLS), which measures whether your page layout shifts unexpectedly while loading.

The MonsterInsights Site Speed report displays your Core Web Vitals scores alongside your overall speed data. You can also check them using PageSpeed Insights, which gives you separate scores and specific improvement suggestions for both mobile and desktop.

For more tips, you can check out our guide on how to run a site speed test, and then see our ultimate guide to boost WordPress speed and performance.

9. Make Sure Your Site is Mobile-Responsive

The next item to check in a WordPress SEO audit is whether your website is mobile responsive or not.

Google uses your site’s mobile version for indexing, instead of desktop. If you want to boost your rankings, then your website needs to be mobile-ready.

To check for mobile usability and speed issues, we recommend using Google’s free PageSpeed Insights tool.

Simply enter your URL and it will show separate scores for mobile and desktop. It will also give you specific suggestions for improving your mobile performance, such as fixing text that is too small to read or fixing clickable elements that are too close together.

If your website isn’t optimized for mobile, then you can change your website template and select a responsive WordPress theme. See our guide on how to properly change your WordPress theme so you don’t lose any data or traffic.

10. Scan for Malware and Unwanted Vulnerabilities

Another essential thing to check while conducting an SEO audit is to scan for security risks. If Google Safe Browsing flags your website for malware or unwanted software, then it will show a warning to your visitors.

This can hurt your SEO, as people will avoid visiting your site. Google will also lower your rankings since your site contains malware and harmful programs.

To remove malware and other suspicious files from your website, you’ll need a WordPress security scanner.

At WPBeginner, we use Sucuri as it’s the best WordPress firewall and security service. It checks your website for malicious code, malware, spam injection, and other vulnerabilities and helps clear your site.

Sucuri also monitors your site for potential threats 24/7 and blocks any suspicious activity, hacking attempts, DDoS attacks, and more. Not only that, but it also helps in protecting the server side.

If Google Safe Browsing flags your site as unsafe, then check out our guide on how to fix ‘this site ahead contains harmful programs’ error in WordPress.

11. Track Your Keyword Rankings for Drop in Traffic

Finally, it’s important to keep track of your keyword rankings when conducting an SEO audit and check their positions in case there’s a drop in traffic.

Keeping an eye on your keyword rankings not only helps you see which search terms people use to find your website, but you can also find opportunities to get even more traffic.

To track your keyword rankings, you can use a free tool like Google Search Console. First, you’ll need to add your WordPress site to Google Search Console.

Once that’s done, you can log in to your Google Search Console account and head over to the ‘Performance’ report. Next, scroll down and see the search queries your site is ranking on.

Besides Google Search Console, you can also use a user-friendly SEO tool like LowFruits. It’s a helpful tool for finding new keyword ideas and easily tracking your keyword ranking progress over time.

To track your keywords, all you have to do is navigate to the Tracker tab and click on the ‘Add new keywords to track’ dropdown arrow. Then, enter your keywords and your site’s URL. When you’re done, click the ‘Track’ button.

LowFruits will then fetch your keyword rankings, including current position, search volume, corresponding URLs, and more.

Over time, you’ll be able to monitor the increase and decrease of keyword rankings, as well as keep track of your first and best rankings.

If you’re seeing your rankings decline, you can use our guide on how to optimize your blog posts for SEO so you can recover your traffic and rankings.

12. Audit Your Content for Quality

Technical SEO fixes can only take you so far. The quality of your content plays a major role in how well your pages rank and whether users find them helpful.

A content quality audit helps you find pages that are thin, outdated, or covering the same topic as another page on your site.

Start by opening Google Search Console and checking the Performance report. Pages that receive many impressions but very few clicks often have weak titles, outdated content, or topics that no longer match what searchers are looking for.

Look for posts that have become outdated since they were first published. Old information, outdated screenshots, and references to tools that no longer exist can all hurt your credibility and rankings.

Updating these posts with current information is one of the fastest ways to recover lost traffic.

You should also check for duplicate content. If two or more pages on your site cover nearly the same topic, search engines may have trouble deciding which one to rank, which can hurt the rankings of both.

AIOSEO’s SEO Analysis tool flags duplicate title tags and meta descriptions across your site, giving you a quick way to spot potential content overlap.

Finally, review your site’s E-E-A-T signals. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

It is a framework Google uses to assess content quality. Make sure your About page is complete, your author bios are up to date, and your contact information is easy to find.

For more help improving your content, see our guide on how to optimize your blog posts for SEO.

13. Check Your Images Are Optimized for SEO

Images are one of the most commonly overlooked areas in an SEO audit. Unoptimized images can slow down your site and miss opportunities to rank in Google Image Search.

There are two main things to check. First, make sure every image on your site has an alt attribute. In WordPress, this is simply known as Alternative Text or Alt Text.

Alt text tells search engines what an image shows and also improves accessibility for users who rely on screen readers. AIOSEO’s SEO Analysis tool automatically flags any images that are missing alt attributes, so you know exactly where to start.

Second, check whether your images are adding unnecessary load time to your pages. Large, uncompressed image files are one of the most common causes of slow WordPress sites. You can spot this quickly in PageSpeed Insights, which will flag oversized images and suggest converting them to modern formats like WebP.

To compress and optimize your images automatically, you can use an image optimization plugin. For a full walkthrough, see our beginner’s guide to image SEO and optimization in WordPress.

14. Verify Schema Markup on Key Pages

Schema markup is code added to your pages that helps search engines understand your content more precisely. When search engines understand your content, they can display it as rich results in the search listings, like star ratings, FAQ dropdowns, or how-to steps.

Rich results stand out visually in search results and typically earn higher click-through rates than standard listings. Adding schema markup to your key pages is a straightforward way to improve your search appearance without changing your content.

The premium version of AIOSEO includes a built-in schema generator that lets you add the right schema type to any post or page from within your WordPress editor, with no coding required. Supported types include Article, FAQ, How-To, Product, Local Business, and more.

Once you have added schema markup, you can verify it is working correctly using Google’s Rich Results Test. Simply enter a page URL and the tool will show you which rich result types are eligible for that page and flag any errors.

15. Check Your Backlink Profile

Backlinks are links from other websites that point to your site. They are one of the strongest ranking signals in SEO, and a site with many high-quality backlinks from trusted sources will generally rank higher than a similar site with few links.

During your SEO audit, it’s worth reviewing your backlink profile to understand how your site is performing and whether any issues need attention.

You can check your backlinks for free using Google Search Console. Navigate to ‘Links’ in the left sidebar. This report shows your top linking domains, your most linked pages, and the anchor text other sites use when linking to you.

Look for any sudden drops in your total number of backlinks. A sharp decline can signal that important links were removed or that a referring site went offline.

You should also watch for links from spammy or irrelevant websites. Thankfully, Google’s algorithm is very smart and will usually ignore these bad links automatically.

For a more detailed picture of your backlink profile, SEO tools like Ahrefs or Semrush offer comprehensive link analysis reports, including domain authority scores, link growth over time, and competitor comparisons.

Frequently Asked Questions (FAQ)

Below are answers to some of the most common questions we get about performing an SEO audit in WordPress. It can help you clarify any remaining doubts.

1. What is the main goal of a WordPress SEO audit?

The main goal of an SEO audit is to perform a health check on your website. It helps you find hidden technical issues, content problems, and other factors that could be hurting your search engine rankings and preventing you from getting more traffic.

2. How often should you perform an SEO audit on your website?

It is smart to conduct a comprehensive SEO audit at least once or twice a year to make sure everything is working correctly. You should also perform an audit if you notice a sudden or unexpected drop in your website’s traffic to troubleshoot the cause.

3. What is a good SEO score for a WordPress site?

When using a tool like All in One SEO (AIOSEO), a score of 70 or above is generally considered good. This indicates that your website is well-optimized for search engines, though there may still be room for improvement.

4. Can I perform an SEO audit for free?

Yes, you can perform a basic SEO audit for free. Tools like Google Search Console provide valuable data about your site’s performance. Additionally, you can use the free version of a plugin like AIOSEO to run an SEO audit checklist directly from your WordPress dashboard.

5. What tools do I need for a WordPress SEO audit?

You can run a thorough SEO audit using a combination of free and paid tools. For technical analysis, use AIOSEO’s built-in SEO Analysis tool and Google Search Console. For speed and performance, use PageSpeed Insights. For content and keyword data, use the Google Search Console Performance report. If you want more advanced features like detailed backlink analysis or competitor research, paid tools like Ahrefs or Semrush are popular options.

6. What should I do after completing an SEO audit?

After completing your audit, create a prioritized list of issues to fix. Start with the highest-impact items first, such as indexability issues, broken links, and missing meta tags. Then work through medium-priority items like content quality improvements and speed fixes. Once you have made your changes, track your keyword rankings using Google Search Console or a tool like LowFruits to see whether your updates are moving the needle. Plan to run another audit in six to twelve months to stay on top of any new issues.

Additional Resources for WordPress SEO

Now that you know how to audit your site, you can dive deeper into improving your search engine rankings with these helpful guides:

• Ultimate WordPress SEO Guide for Beginners (Step by Step)
• How to Do Keyword Research for Your WordPress Blog
• How to Check Website Traffic for Any Site
• How to Optimize Your Blog Posts for SEO Like a Pro
• Beginner’s Guide to Image SEO – Optimize Images for Search Engines

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