How to Create Conversational Forms in WordPress (Typeform Alternative)

Are you losing leads to long, intimidating forms? Conversational forms help people complete submissions faster on mobile devices compared to traditional multi-field forms. And we’ve seen many visitors abandon forms with 15+ fields before they even start.

Conversational forms can be the perfect solution.

These forms ask one question at a time, turning the process into a natural, interactive conversation. Instead of overwhelming visitors, they make the experience enjoyable, and many businesses see higher completion rates after switching.

The good news is you don’t need expensive tools like Typeform to create engaging forms in WordPress. WPForms works just as well, for a fraction of the cost.

In this guide, we’ll show you the best way to create conversational forms your visitors will actually want to complete. ✅

What is a Conversational Form?

A conversational form is an interactive form that presents questions one at a time, creating a dialogue-like experience. Rather than asking users to fill out a traditional form all at once, conversational forms guide respondents through a natural conversation, showing a single question per screen.

This approach reduces form fatigue, improves user experience, and leads to significantly higher completion rates.

The Best Conversational Form Plugin for WordPress (Typeform Alternative)

Before, it was hard to create conversational forms on a WordPress website because there wasn’t a good WordPress-focused solution.

Several SaaS applications offered this feature, with Typeform being the most popular one. However, it still has a few downsides:

• Data Security: Typeform stores all your form data on its servers, so you don’t have full control over sensitive information.
• High Cost: Typeform can be expensive for small businesses. Paid plans start at $29 per month, and the Business tier runs $99 per month for more advanced features.

Additionally, while Typeform offers a free plan, it has strict limits on the number of monthly responses and form fields you can use.

That’s why our team created Conversational Forms by WPForms, a powerful Typeform alternative built specifically for WordPress.

Feature	Typeform	WPForms
Platform	SaaS (hosted elsewhere)	WordPress plugin (self-hosted)
Data Storage	On Typeform’s servers	On your own website
Starting Price	$29 / month	$199.50 / year (Introductory price for WPForms Pro, includes many other features)
Unlimited Responses	No	Yes

Because WPForms is a WordPress plugin, all your form data is stored on your own WordPress hosting server. This gives you full control over your data for better security and privacy.

WPForms is also more cost-effective. The Conversational Forms addon is included in the Pro plan, which gives you unlimited forms, surveys, and dozens of other powerful features for one yearly price.

With this addon, you can transform any form into a conversational form in less than 90 seconds.

Let’s take a look at how to create a conversational form on your WordPress website easily.

Here’s a quick overview of all the things we’ll cover in this guide:

Creating Conversational Forms in WordPress

The first thing you need to do is install and activate the WPForms plugin.

WPForms is the best WordPress form plugin and is used by over 6 million websites. It’s also the most user-friendly form builder on the market, thanks to its AI-powered form builder, drag-and-drop editor, and a vast library of 2000+ form templates.

At WPBeginner, we use WPForms to display our contact form, migration request form, annual user surveys, and more! Learn more about why we love it in our WPForms review.

For detailed instructions, please see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you’ll need to visit the WPForms » Settings page to verify your license key. You can find this information in your account area on the WPForms website.

Install the Conversational Forms Addon

Next, you’ll want to go to WPForms » Addons and find the Conversational Forms addon.

Conversational forms are useful in reducing form abandonment. The interactive, one-on-one approach feels more like a natural conversation and can lead to a higher form completion rate.

This is highly effective in the following types of forms:

• Survey forms
• Client feedback forms
• Event registration forms
• Donation forms
• User registration forms

These forms are typically longer and include more fields. If you display all those questions at once, then users might feel overwhelmed and abandon the form.

Conversational forms fix this by asking users to answer one question at a time. Instead of a tedious long form, they feel more interactive and keep users engaged.

On the Addons page, simply find the Conversational Forms addon by searching or scrolling. Then, just click the ‘Install Addon’ button.

WPForms will then install and activate the Conversational Form addon within a few seconds.

When you see the addon status as ‘Active,’ you can start using it. You can enable conversational forms for any new or existing forms created with WPForms.

Creating a Conversational Form

In this example, we will show you how to create a conversational survey form.

First, let’s create a regular survey form. You can do this by clicking on WPForms » Add New from your WordPress admin area. Then, you can pick a template from the available options.

Alternatively, you can use WPForms AI to instantly generate your form.

Simply write a simple prompt, and the AI-powered form builder will create the form for you.

Creating a form with WPForms is easy using its simple drag-and-drop interface. You can drag form fields from the left to the form editor on the right side.

Here’s what a sample WPForms survey form looks like:

For more details, feel free to see our step-by-step guide on how to create a survey in WordPress.

Turn on Conversational Form Mode

Once you have added your survey questions, you can go to the Settings » Conversational Forms tab in the left panel.

To activate this feature, simply toggle on the ‘Enable Conversational Form Mode’ switch.

After that, you will see the conversational form settings and customization options.

These options allow you to design an attractive conversational form landing page with your custom message, logo, color scheme, and progress bar.

Now, let’s customize how your conversational form looks.

At the very top, you will see the ‘Conversational Form Title’ field. You can enter a short descriptive title for your form there.

For example, ‘Please, Take Our Survey!’

If, after making changes, you want to preview your form, you can do this easily.

Simply click the blue ‘Preview Conversational Form’ button to the right of Conversational Forms.

Next, you can scroll down to the ‘Message’ field.

Here, you can add a short message to encourage your users to complete the form.

As you scroll down the editor, you will see the ‘Permalink’ field.

A permalink is a unique URL for your conversational form landing page.

Unlike standard forms that you embed in a post, this creates a distraction-free, full-page form. The plugin automatically creates the URL for each conversational form using your title, but feel free to change it if you want to.

For example, instead of a long URL like yoursite.com/forms/2026-customer-satisfaction-survey-v2, you could create a clean permalink like yoursite.com/feedback. It’s much easier to remember and share.

While setting up a permalink, make sure that it is short and simple. You may want to use this URL in your email campaigns or social media posts.

Changing the Design of the Conversational Form

The next step in customizing your conversational form page is to add a header logo. To do so, just click the ‘Upload Image’ button and select an image to upload.

Below that, you’ll see a checkbox option to hide WPForms branding on your WordPress form.

Go ahead and check the box next to ‘Hide WPForms Branding’ if you don’t want to display a ‘powered by WPForms’ message on your form landing page.

If you want, you can also preview how the branding appears by clicking the blue ‘Preview Conversational Form’ button in the top right corner. Then, you can decide if you want to include it or not.

After that, there is a ‘Color Scheme’ option to customize your form’s ‘Submit’ button and page background.

You can use one of the pre-set colors or choose a new color by using the color picker.

Lastly, there is the ‘Progress Bar’ option. You can choose between 2 styles: ‘Percentage’ and ‘Proportion.’

If you want to see how each progress bar style looks, then you can select the styles one by one and preview the form.

For example, here’s what a percentage progress bar might look like:

Now, let’s switch to the ‘Proportion’ style.

Here’s what it might look like in your conversational form:

Best of all, whichever design options you choose, WPForms automatically ensures your form will look perfect and function smoothly on all mobile devices.

Publishing the Form

Once you have configured all your conversational form settings, you can preview them to see how they look on a live WordPress site.

If everything looks good, go ahead and click on the ‘Save’ button at the top to store your progress.

That’s it. Now, if you open your conversational form permalink in your browser, you will see it in action.

Here’s how our conversational survey form page looks:

Now that your conversational form landing page is ready, you can add the link to your WordPress navigation menu and use it in your email campaigns, social media updates, or blog posts.

Best Practices for Higher-Converting Conversational Forms

Once your conversational form is live, a few small adjustments can meaningfully lift completion rates. Here are the practices we recommend.

• Keep each question short and on one idea. Conversational forms work because they feel like a real chat. A question that takes three lines to read breaks the rhythm. If you can’t trim it, split it into two steps.
• Use conditional logic to skip irrelevant questions. Show or hide fields based on a user’s previous answers so the form feels tailor-made. For example, if a respondent says they’re a “Beginner,” you can automatically skip the advanced questions. The form ends faster, and respondents feel respected.
• Add images or icons where they help users understand the question. Icons on multiple-choice options or product images in order forms help users decide more quickly. Try to avoid adding images just for decoration, though. Only use visuals if they help users answer the question faster.
• Write conversationally, not corporately. “What should we call you?” outperforms “Please enter your full name.” Read each question out loud before publishing.
• Design for mobile first. Conversational forms shine on phones — large tap targets, one question per screen, no horizontal scrolling. Test on a real device before launch.
• A/B test the welcome screen. The opening message has a huge impact on whether people finish your form. Try a question-style opener, such as “Got 60 seconds? Help us help you,” against a benefit-led one to see which performs better.

For more inspiration, check out our expert tips for how to create more interactive forms in WordPress and increase conversions.

Frequently Asked Questions About Conversational Forms

What is a conversational form?

A conversational form is an interactive form that presents questions one at a time, feeling like a real conversation. This reduces form fatigue and increases completion rates.

Can I use conversational forms for free?

WPForms has a free version, but the Conversational Forms addon requires the Pro plan or higher.

What is the best Typeform alternative for WordPress?

We highly recommend WPForms. It stores data on your own site for better security, is more affordable, and includes features like surveys, payments, and conditional logic. For more options, see our expert picks of the best Typeform alternatives.

How do conversational forms reduce form abandonment?

Traditional forms show every field at once, which can feel overwhelming, especially on mobile.

Conversational forms display one question per screen, so respondents focus on a single decision at a time. That smaller mental load is the main reason businesses see higher completion rates after switching.

If you are curious about tracking this, your completion rate is calculated using a simple formula: Completion Rate = Total Form Submissions ÷ Total Form Views × 100. Luckily, WPForms handles this tracking automatically for you!

Which types of forms benefit most from a conversational format?

Forms with five or more fields tend to see the biggest lift — think contact forms, surveys, job applications, event registrations, quizzes, and order intake. Short forms (one or two fields, like newsletter signups) usually don’t need the conversational treatment.

Video Tutorial: Create Conversational Forms in WordPress

Looking for a video tutorial on creating conversational forms in WordPress? Check it out here!

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Additional Resources to Improve Your WordPress Form Performance

We hope this article helped you learn how to create conversational forms easily in WordPress.

If you found this helpful, you may also want to check out our other guides on:

• How to Style Your WordPress Forms
• How to Track User Journey on WordPress Lead Forms
• How to Track and Reduce Form Abandonment in WordPress
• How to Track WordPress Form Conversions in Google Analytics
• Ultimate Guide to Using WordPress Forms

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