How to Add Product Videos to Your WooCommerce Galleries

Running a successful WooCommerce store means finding ways to showcase your products better than the competition. One effective approach is adding videos to product galleries.

We’ve seen many stores use videos to show products from different angles, and it often leads to a noticeable boost in sales.

From a customer’s perspective, seeing a product in action helps remove uncertainty. A 360-degree view answers common questions and makes shoppers more confident about their purchase, which can reduce returns.

In this guide, we’ll walk you through how to add product videos to your WooCommerce galleries without needing any coding skills.

Why Add WooCommerce Product Videos to Your Store?

Adding product videos to your WooCommerce store helps customers better understand your products, builds trust, and can significantly increase sales.

Here are the key benefits of using WooCommerce product videos:

• Better Product Understanding: Videos demonstrate features, benefits, and real-world usage in a way images simply can’t, helping customers make informed decisions.
• Higher Conversion Rates: Studies show that visitors who watch product videos can be up to 73% more likely to make a purchase.
• Builds Trust and Credibility: Seeing a product in action makes customers feel more confident about what they’re buying.
• Improves SEO Performance: Search engines prioritize rich media, so videos can help boost rankings and bring in more organic traffic.
• Reduces Returns: Clear demonstrations help set accurate expectations, leading to fewer misunderstandings after purchase.

Keep in mind that in WooCommerce, a featured product video appears at the top of the gallery, replacing the main product image. This makes it the focal point of the product experience.

That being said, let’s see how you can easily add product videos to your WooCommerce galleries. You can use the links below to jump to the method you want to use:

Method 1: Add WooCommerce Product Video Using YITH WooCommerce Featured Audio & Video Content (Free & Premium)

For this method, we’ll use the YITH WooCommerce Featured Audio & Video Content plugin. This popular tool (4.5/5 stars ratings and 4000+ active installations) has both a free and a premium version.

The premium version gives you great control over your video display and playback settings, while the free version offers basic functionality, primarily aspect ratio control.

Our tutorial will cover all the premium features, but the initial steps will work for the free version as well.

First, you need to install and activate the YITH WooCommerce Featured Audio & Video Content plugin. For detailed instructions, see our beginner’s guide on how to install a WordPress plugin.

With this plugin, you can add a video from YouTube and Vimeo or your own video from the media library to the WooCommerce gallery.

Configure the Plugin’s General Settings

Upon activation, head over to the YITH » Featured Audio & Video Content page from the WordPress admin sidebar.

This will open up the video settings. From here, you can start by selecting an aspect ratio for the product video from the dropdown menu.

If you are using the free version, this will be the only setting that will be available to you.

Next, toggle the ‘AutoPlay’ switch to active if you want the video to start playing as soon as the page loads.

You can also toggle the ‘Loop’ switch so that the video will start over as soon as it ends.

Once you have done that, move the slider next to the ‘Volume’ option to adjust the video’s volume. Then, simply toggle on the ‘Stoppable videos’ switch to allow users to pause a video.

Next, scroll down to the ‘YouTube Settings’ section. We recommend toggling the ‘Show Related’ switch to off.

Displaying related videos can distract potential customers and lead them away from your product page, as YouTube often recommends videos from other channels, not just your own.

After that, you can choose a theme and style for the YouTube video player.

Once you have done that, scroll down to the ‘Vimeo Settings’ section and toggle the ‘Show Video Title’ switch to display the video title in the Vimeo player. You will only need to change this setting if your product videos are hosted on Vimeo.

Additionally, you can select a playback control color for the Vimeo player.

After that, move to the ‘VideoJS Player Style’ section and choose ‘Custom’ as the ‘Style’ option.

This will open the customization settings, where you can configure the video player’s background color, slider color, button color, and more.

Once you are done, click the ‘Save Options’ button to store your settings.

Configure Modal Settings (Premium Plugin Only)

Now, you need to switch to the ‘Modal Settings’ tab from the top of the page. Keep in mind that this tab won’t be available if you are using the free plugin.

Once you are there, simply toggle the ‘Video in modal’ switch. This will display the featured video in a lightbox pop-up, which is a window that appears over the page content.

After you have done that, you can also choose a ‘Modal displaying effect’ from the dropdown.

Next, click the ‘Save Options’ button to store your settings.

Configure Gallery Settings (Premium Plugin Only)

Now, you have to switch to the ‘Gallery Settings’ tab from the top. This tab is only available in the premium version.

From here, you must select the ‘WooCommerce Gallery’ option as the ‘Video and Audio gallery mode’ to display the product videos in the WooCommerce gallery.

Alternatively, by selecting the ‘Plugin Gallery’ option, the featured video will be shown in a related gallery.

On the other hand, you can also toggle the ‘Video and Audio in sidebar’ switch if you want to display the product video in the sidebar instead of the WooCommerce or related gallery.

Once you are done, don’t forget to click the ‘Save Options’ button to store your settings.

Add a Video to a Specific Product Gallery

It’s time for you to add the WooCommerce product video to the WooCommerce gallery.

First, visit the Products » All Products page from the WordPress admin sidebar. Once you are there, simply click the ‘Edit’ link under a product name to open up the ‘Edit Product’ page.

Next, scroll down to the ‘Product Data’ section and click on the ‘Video’ tab from the left column.

Now, you need to select how you want to add the video from the ‘Add Video’ dropdown menu. For this tutorial, we will be choosing the ‘By URL’ option because we will be adding a YouTube video URL.

Alternatively, you can upload a video using the WordPress media library. However, we don’t recommend this method because uploading videos uses a lot of bandwidth.

For details, you may want to see our beginner’s guide on why you should never upload a video to WordPress.

You will then be asked to type a name for the product video into the ‘Video Name’ box.

Once you have done that, simply paste the YouTube video URL into the ‘Video URL’ box and click the ‘Add Video’ button.

Finally, click on the ‘Update’ or ‘Publish’ button at the top to save your changes.

You can now visit your online store to check if the video has been added to your product’s WooCommerce gallery.

This is how the product video looked on our demo website.

Method 2: Add WooCommerce Product Videos Using Really Simple Featured Video (Free)

If you are looking for a free and simple way to add WooCommerce product videos, then this free plugin, with 5,000+ active installations, is perfect for you.

First, you need to install and activate the Really Simple Featured Video plugin. For more details, see our tutorial on how to install a WordPress plugin.

Configure the Plugin’s Settings

Upon activation, head over to the Settings » Really Simple Featured Video page from the WordPress dashboard.

From here, toggle the ‘Products’ switch to enable video support for WooCommerce. After that, simply click the ‘Save Changes’ button to store your settings.

Next, you need to switch to the ‘Controls’ tab from the top. Here, you can configure settings for self-hosted and embedded videos.

Now, just move to the ‘Self-hosted videos’ section and start by toggling the ‘Controls’ switch to add controls to the video player.

After that, you can also toggle the ‘Loop’ switch to keep playing the video on a loop. Additionally, you can also mute the video by default by toggling the switch next to ‘Mute sound’.

Once you have done that, simply toggle on the ‘Autoplay’ switch if you want the video to start playing automatically.

Next, scroll down to the ‘Embed videos’ section, where you will find all these options repeated for embedded video.

Simply configure these settings to your liking and click the ‘Save Changes’ button to store your settings.

Add the Product Video to the WooCommerce Gallery

To add a product video to the WooCommerce gallery, head over to the Products » All Products page from the admin sidebar.

From here, go ahead and click the ‘Edit’ link under a product name to open it.

Once you are there, scroll down to the ‘Featured Video’ section in the right column and select a video source.

If you want to upload a video from your computer or media library, then you need to select the ‘Self’ option. However, to embed a video from YouTube or some other platform, you will have to choose the ‘Embed’ option.

For this tutorial, we will choose the ‘Embed’ option to add a YouTube video.

Upon selecting that option, a ‘Video URL goes here’ field will be displayed. Simply add the YouTube, Vimeo, or Dailymotion video link to the field.

Finally, click the ‘Update’ or ‘Publish’ button at the top to save your changes.

Now, you can visit your website to check out the WooCommerce product video.

Bonus: Add a WooCommerce Product Gallery in Your Store

Now that you know how to make your product pages more engaging with video, you might want to promote those products elsewhere on your site.

For example, adding an image gallery to a blog post or announcement page can help you showcase products to a wider audience and drive more sales.

These multiple images can help showcase your products’ features to increase engagement. Plus, these galleries can be an excellent way to display different product variants, colors, sizes, or styles, helping potential buyers make an informed decision.

Now, most WooCommerce themes come with default templates for shop and category pages that display products in the theme’s style. However, they don’t include a specific template for showcasing products as a gallery within a blog post.

This means the default WooCommerce setup may not be enough if you want to feature products this way. This is where Envira Gallery comes in.

After thorough testing, we have found it to be the best WordPress gallery plugin on the market that lets you create beautiful and fully responsive image galleries in WordPress.

Plus, Envira is super fast and comes with many features like a lightbox popup, easy image navigation, a drag-and-drop builder, watermarks, and professional gallery templates.

For details, you can see our complete Envira Gallery review.

The plugin’s WooCommerce addon makes it super easy to create product galleries and even lets you add tags and taxonomy terms to help your product page rank higher.

For detailed instructions, see our tutorial on how to create a WooCommerce product image gallery.

Frequently Asked Questions About WooCommerce Product Videos

Here are some questions that our readers have frequently asked about adding WooCommerce product videos:

Can I add a video to my WooCommerce product gallery without a plugin?

Yes, but it requires adding custom code to your theme’s files. For most users, a plugin is the safest and easiest method because it prevents you from accidentally breaking your site and offers more features.

What are the best plugins for adding product videos to WooCommerce?

The best plugins for adding product videos are YITH WooCommerce Featured Audio & Video Content for its powerful customization options and Really Simple Featured Video for a free and easy-to-use solution.

Should I host my product videos on my website?

No, you should always host your videos on a third-party platform like YouTube or Vimeo. Uploading videos directly to WordPress uses significant bandwidth and server resources, which will slow down your online store.

What types of product videos work best in WooCommerce galleries?

The most effective product videos for WooCommerce galleries typically include:

• Product Demonstration Videos: Show your product in action, highlighting its features and how it works.
• Lifestyle Videos: Demonstrate how the product fits into a customer’s daily life or solves a specific problem.
• 360-Degree Product Views: Offer a comprehensive look at the product from all angles.
• Unboxing Videos: Create excitement and show what customers can expect upon delivery.
• Customer Testimonial Videos: Feature real customers sharing their positive experiences with your product.

We hope this article helped you learn how to add product videos to your WooCommerce galleries. You may also want to see our tutorial on how to schedule coupons in WooCommerce and our top picks for the best WooCommerce plugins to grow your site.

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