Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Our team at WPBeginner knows the exact frustration of outgrowing a tool you rely on every single day. For years, we trusted Yoast SEO to handle our website traffic, but it eventually stopped keeping up with our needs. The thought of switching something so important… Read More »
If you’ve ever searched for “best WordPress page builder,” you’ve probably seen these three names pop up everywhere: Elementor, Divi, and SeedProd. They all promise drag-and-drop simplicity, stunning designs, and code-free customization. So does it really matter which one you choose? 🤷 At WPBeginner, we… Read More »
In the last 16 years, we’ve seen WordPress grow to power over 43% of websites on the internet. During that time, we’ve also used the platform to run this blog. We’ve even built various online stores with WordPress so we can sell our successful software… Read More »
When we started WPBeginner back in 2009, we chose WordPress because it gave us complete control over our content. But lately, many of our readers have been asking about Substack, especially since it’s become such a popular platform for writers and creators. After spending countless… Read More »
Every SEO tool promises the same thing, higher rankings and more traffic. When you first compare Semrush, Ahrefs, and Moz, they all seem to offer almost the same core features. The real differences only show up after you’ve been using a tool for a while.… Read More »
It’s easy to be impressed by Wix’s shiny ads and slick marketing. It really is a simple website builder, but once you start doing your own research, you’ll quickly see WordPress at the top of nearly every recommendation list. So which one should you choose?… Read More »
Choosing between Webflow vs WordPress isn’t just about picking a website builder — it’s about deciding how much control, flexibility, and future growth you want for your site. We’ve built everything from one-page portfolios to full business websites using both platforms, and we know the… Read More »
Choosing between WordPress vs. Blogger is one of the first big decisions new bloggers face, and the fear of picking the wrong one is real. We’ve heard this story thousands of times from people who started on Blogger only to feel trapped by its limitations… Read More »
You probably already know that WordPress powers over 43% of all websites on the internet. That’s pretty impressive, but it’s not the only open-source content management system (CMS) out there. There are a few other options worth exploring. When we first started building websites, we… Read More »
We are often asked by our readers how many WordPress plugins they should install on their site. But the real question everyone wants to know is how many plugins are too many. Since there are a lot of misconceptions about WordPress plugins and how they… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.