Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Recently, one of our readers asked us if it’s ok to use nulled WordPress themes and plugins. Nulled themes and plugins are pirated copies of premium WordPress products. In this article, we will explain why you must avoid nulled WordPress themes and plugins, especially if… Read More »
When I first started writing online, I wasn’t sure where to publish my content. WordPress felt like a big commitment, and Medium seemed easier, but I worried I’d outgrow it. I’ve since spent years building websites with WordPress and tried publishing on Medium. Both platforms… Read More »
Do you want to compare Yoast SEO vs All in One SEO? Both Yoast SEO and All in One SEO for WordPress are the two most popular WordPress SEO plugins on the market. They both help you optimize your website for search engines and social… Read More »
We’ve seen so many people get excited to launch a website and then choose a free platform because it seems quick and budget-friendly. It feels like a smart shortcut until the limitations start to pile up. We’ve tested dozens of these platforms ourselves. We’ve also… Read More »
Starting a WordPress web design business is a popular path for people who enjoy building websites and want to earn a living online. But getting started can feel overwhelming when you’re not sure what services to offer, how to price your work, or where your… Read More »
Picking the wrong website builder can lock you into a platform you’ll outgrow in a year, and make moving your site painful when you do. That’s why a lot of people ask whether they should use WordPress or Weebly. At WPBeginner, we use WordPress for… Read More »
When you find a plugin that seems perfect for your needs but is not marked as compatible with your WordPress version, it is natural to feel unsure. You might worry about potential conflicts or even breaking your website. Our readers often ask us if it… Read More »
Starting a free blog is easy with WordPress.com. Many new bloggers choose this platform to kick off their blogging journey. However, as your blog begins to grow, you might notice some limitations with WordPress.com. These restrictions can get in the way of your blog’s potential,… Read More »
If you have an issue with a free plugin, then you can easily switch to a different one. However, if it is a paid or custom plugin, then you may want to get it fixed. We have often been asked by users if they should… Read More »
We strongly recommend that you never send newsletter emails directly from your WordPress site. While some WordPress plugins let you send emails using WordPress’s built-in PHP mail feature, this approach has significant problems. Your emails are likely to be undelivered or be sent to spam,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.