Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Considering a career change to WordPress is exciting. As a company that has been hiring WordPress professionals for well over a decade, we’ve seen firsthand how this platform has created numerous job opportunities. WordPress powers 43% of all websites on the internet, making it a… Read More »
Every few years, a new rumor pops up claiming that WordPress is finally dying. If you are starting a new website, then this might make you worry about making a bad choice. You might wonder if you are betting your business on the wrong technology.… Read More »
It is important to choose a web hosting service that gives your website the best chance of success and fast performance. Bluehost and GoDaddy are two of the most popular and affordable hosting providers available. It can be challenging for beginners to determine which service… Read More »
When we first started WPBeginner, we thought having more content was always better. We kept every single blog post live, even the completely outdated ones. This turned out to be a big mistake. We quickly learned that old, irrelevant content can actually hurt your website’s… Read More »
A lot of WordPress users ask us if it would be good to open their blogs to guest contributors. It’s a question we’re very familiar with, having been on both sides of the fence. Although we stopped accepting guest posts, don’t let that discourage you.… Read More »
You have probably noticed that many WordPress plugins ask for permission to collect usage data. One of our readers recently asked whether this is safe for their website’s security and privacy. You may be wondering why developers want to collect data and the sort of… Read More »
Choosing a WordPress contact form plugin often comes down to finding the right fit for your site. But three names keep coming up in conversations with other website owners: WPForms, Gravity Forms, and Formidable Forms. While these contact form builders are all powerful with strong… Read More »
Choosing the right VoIP provider is crucial for your business communication needs. After extensively testing various providers, we ultimately chose Nextiva for our own business requirements. However, that doesn’t mean it’s the perfect fit for everyone. Nextiva, RingCentral, and Ooma are all among the top… Read More »
The creator economy makes it easier than ever to make money online by selling digital products. Instead of trading time for money, creators can build products once and sell them to people all over the world. Choosing what to sell is often the hardest part.… Read More »
Building a website is easier than ever. Having worked with both Squarespace and WordPress over the years, we’ve seen firsthand how both platforms let you create a professional website without any coding. However, here’s the thing: both platforms may be excellent choices, but they serve… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.