Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
There are always rumors about popular platforms falling out of favor. WPBeginner has been around for well over a decade, and from time to time, we hear claims that WordPress is dying or about to be replaced by newer website builders. You may become concerned… Read More »
It is important to choose a web hosting service that gives your website the best chance of success and fast performance. Bluehost and GoDaddy are two of the most popular and affordable hosting providers available. It can be challenging for beginners to determine which service… Read More »
When we first started WPBeginner, we thought more content was always better. We kept every single blog post live, even ones that were completely outdated. Big mistake. We quickly learned that old, irrelevant content can actually hurt your website’s performance. The truth is, not all… Read More »
A lot of WordPress users ask us if it would be good to open their blogs to guest contributors. It’s a question we’re very familiar with, having been on both sides of the fence. Although we stopped accepting guest posts, don’t let that discourage you.… Read More »
You have probably noticed that many WordPress plugins ask for permission to collect usage data. One of our readers recently asked whether this is safe for their website’s security and privacy. You may be wondering why developers want to collect data and the sort of… Read More »
Over the years running WPBeginner, we’ve tested nearly every WordPress form plugin out there. But three names keep coming up in conversations with other website owners: WPForms, Gravity Forms, and Formidable Forms. We actually use WPForms on WPBeginner, and we’ve helped numerous website owners build… Read More »
Choosing the right VoIP provider is crucial for your business communication needs. After extensively testing various providers, we ultimately chose Nextiva for our own business requirements. However, that doesn’t mean it’s the perfect fit for everyone. Nextiva, RingCentral, and Ooma are all among the top… Read More »
If you are a part of the creator economy, there are many opportunities to make money online. Finding your niche can be tough, but there are plenty of popular digital products you can sell online to set yourself apart from the competition. Here at WPBeginner,… Read More »
Building a website is easier than ever. Having worked with both Squarespace and WordPress over the years, we’ve seen firsthand how both platforms let you create a professional website without any coding. However, here’s the thing: both platforms may be excellent choices, but they serve… Read More »
Are you looking for a knowledge base plugin for WordPress? There are hundreds of such plugins available on the Internet. To help you make your choice, we have tested the most popular knowledge base plugins and examined factors such as ease of use, customization, pricing,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.