17 Ways to Increase WooCommerce Sales (Actionable Tips)

Running a successful online store isn’t just about having great products. It’s also about making it easy for customers to buy from you.

We’ve had the unique opportunity to observe what works (and what doesn’t) across thousands of online stores.

The best part? Many of the most effective sales-boosting techniques don’t require a huge budget or technical expertise.

We’ve put together this guide to share proven strategies that help WooCommerce stores increase their sales.

These tips can also improve average order value, enhance customer retention, and optimize the user experience without the usual trial and error.

Why Optimize WooCommerce to Increase Sales?

Optimizing your WooCommerce store can help you increase sales and revenue.

The tips we will share in this guide will help you improve your site performance, attract more customers through better visibility, and provide a superior shopping experience that encourages purchases.

With eCommerce growing faster than ever, failing to optimize your store is like leaving money on the table.

Here’s why making these improvements is so important:

• Tap Into Market Growth: The eCommerce market continues to grow rapidly, with more customers shopping online every year.
• Improve the Shopping Experience: A faster store with a simplified checkout process prevents customer frustration and reduces the chances of them leaving before they buy.
• Boost Traffic and Conversions: Optimizing for search engines (SEO) and fine-tuning your sales funnels helps more people find your store and makes it easier for them to make a purchase.
• It’s Easy to Do: The good news is that most high-impact optimizations don’t require any coding knowledge and are simple to apply.

Now, let’s explore the most practical tips to boost WooCommerce sales and grow your online store.

1. Get Better WooCommerce Hosting

We have built several online stores, and one thing we have learned is that your hosting platform can make or break your store. A reliable hosting provider ensures smooth performance, better SEO, and more sales.

An unreliable host can slow your website, cause frequent downtimes, and frustrate your customers. These issues directly impact user experience and revenue.

Switching to a better WooCommerce hosting plan can provide the stability and speed you need to grow your store. Faster load times and fewer interruptions lead to happier customers and better conversions.

If you’re just starting and need reliable, beginner-friendly hosting, we recommend SiteGround.

Their WooCommerce hosting plans are affordable for beginners, come with WooCommerce preinstalled, and are optimized for speed and performance.

Fore more details on why we recommend it, see our full SiteGround review.

Need help moving your WooCommerce store? Check out our guide on moving WordPress to a new host.

2. Improve WooCommerce Performance to Increase Sales

Beyond choosing hosting, several factors significantly impact your store’s speed and user experience.

These include optimizing product images for the web, using a Content Delivery Network (CDN) to serve content faster globally, and selecting a lightweight, performance-focused theme.

WooCommerce runs on top of WordPress, which can slow down when many users visit at once. This adds more load to your server and can cost you sales.

Luckily, there is an easy way to solve this: using a caching plugin on your WooCommerce store. We recommend using WP Rocket.

Trusted by over 2.8 million websites, it delivered the most significant speed improvements for WooCommerce sites.

A key reason for our recommendation is that WP Rocket automatically detects you’re using WooCommerce. It then applies the correct eCommerce settings for you, like excluding the cart, checkout, and account pages from the cache.

This prevents common issues that can happen with other caching plugins. We use WP Rocket on many of our websites. See our full WP Rocket review to learn more.

3. Set Up WooCommerce SEO

Search engines like Google are the number one way that people discover new products online.

Organic search results often get significantly more clicks than paid ads. This makes them a more cost-effective way to grow your business over the long term.

This is why you need to focus on improving WooCommerce SEO to get more sales on your website.

Now, WooCommerce itself is very SEO friendly, but that only covers the basics.

A dedicated plugin like All in One SEO gives you the fine-tuned control needed to customize page titles, meta descriptions, and other advanced settings without writing any code.

First, install and activate the All in One SEO for WordPress plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

It is the best WordPress SEO plugin on the market and comes with powerful WooCommerce integration.

We use All in One SEO on all our websites, including WPBeginner. See our complete All in One SEO review for more details.

It is super easy to use and simplifies technical SEO for beginners. Once set up, it automatically assigns the correct Schema markup for your product pages.

You would also get a TruSEO score for your product pages, and with the Pro version, a complete site-wide SEO audit, and product XML sitemaps, among other advanced features.

For more details, see our complete WooCommerce SEO guide, which has more detailed instructions.

4. Use Proper Schema Markup for Products

Schema markup is a special type of HTML code that you can add to your WooCommerce store and tell search engines more about your content or products.

Search engines like Google can then use this data in search results. These search listings are called rich results or rich snippets.

These listings are more prominently displayed and get more clicks, which ultimately leads to more sales for your WooCommerce store.

All in One SEO already comes with built-in support for schema markup. However, many beginners don’t realize how powerful this tool is and don’t utilize it to its full potential.

First, you need to visit the All in One SEO » Search Appearance page and then switch to the Content Types tab.

From here, you need to scroll down to the Products section and click on the ‘Schema Markup’ tab.

Make sure that it is using Product as the Schema Type. This will be the default setting for any WooCommerce products from now on.

After that, when you edit any product on your WooCommerce store, the schema type will already be set.

You can check this by going into the content editor for a product, and then scrolling down to the AIOSEO Settings section. Then, just click on the ‘Schema’ tab.

Make sure that the Product is selected in the Schema In Use section. You can click on the ‘Generate Schema’ button to select a different Schema if you need. You can use more than one schema type if you need to, but that doesn’t happen often.

Click on the ‘Edit’ button next to the Schema type to see the information you are providing as Schema markup.

By default, the plugin will auto-generate data from your product content to use in schema markup.

You can switch the Autogenerate Fields option to ‘No’ and review all the data manually.

From here, you can manually provide schema details.

To learn more, take a look at our beginner’s guide to schema markup.

5. Perform Proper Keyword Research for Product Pages

Effective keyword research can help you attract qualified buyers to your WooCommerce store.

It’s not just about finding popular terms. It’s about understanding the specific language your target customers use when actively looking for products like yours.

By identifying these high-intent keywords, you can tailor your product descriptions, categories, and overall content to rank higher in search results

The easiest way to start with keyword research is by using WPBeginner’s Keyword Generator Tool (free).

You can start by typing a generic term for your product and clicking the ‘Analyze’ button.

It will then start generating relevant keyword suggestions.

More generic keywords will have a higher search volume, but they will also be difficult to rank for.

Ideally, you would want to focus on keywords that are more relevant to your product, have lower competition, and have significant search volume.

It’s also important to understand the ‘search intent’ behind these keywords. This tells you what a user actually wants to do.

For example, someone searching for ‘best coffee makers’ is still researching, but someone searching ‘buy Keurig K-Duo’ is ready to make a purchase.

Targeting keywords with clear buying intent often leads to more sales. To learn more, see our tutorial on how to do keyword research for beginners.

Once you have found the keywords that you want to target, you can edit your product in WooCommerce.

Under the AIOSEO Settings section, set your main keyword as the Focus Keyphrase.

Below that, you can add more keywords as additional keyphrases.

As soon as you enter a focus keyphrase, All in One SEO will show you an SEO score with tips on improving your content.

Apply the recommended changes to your product content to optimize it for your target keywords.

You can also try out other SEO tools like LowFruits, Semrush (paid), Keyword Generator, or AnswerThePublic for your keyword research.

6. Optimize Product Category Pages

Product category pages can be an important source of traffic for many online stores.

All in One SEO allows you to easily optimize your product category pages.

Simply go to the Products » Categories page and click on the ‘Edit’ link below a category that you want to optimize.

On the edit screen, scroll down to the AIOSEO Settings section.

From here, you can provide an SEO title and description and choose a social media image.

7. Ranking for Local Search Results

According to research, more than 46% of all Google searches are looking for local information.

Even for online shopping, customers may add location along with their keywords to ensure a quick delivery.

If you have one or more retail locations, then ranking for local SEO will bring you more targeted traffic with higher purchase intent.

You will need All in One SEO’s Local SEO addon to set up your online store for local SEO.

Simply go to the All in One SEO » Local SEO page to activate the Local SEO feature.

Once activated, you can go ahead and add your business information.

You can provide your business address, logo, map location, and other information.

The phone number you provide here may appear in search results with a call button. You should use a proper business phone number to easily manage customer calls.

Next, you need to switch to the Opening Hours tab. Here, you can provide your business hours.

If you need to display map locations on your website, then you can switch to the Maps tab and provide the Google Maps API key.

For more details, see our ultimate guide to local SEO for WordPress.

8. Reduce Cart Abandonment with Exit Intent Popups

Once users have added products to their cart, you will want to make sure that they complete the checkout to make the purchase.

However, more than 70% of shopping carts are abandoned without completing the purchase.

Luckily, there are tools like OptinMonster. It is the leading conversion optimization software for WooCommerce and allows you to create all kinds of popups and optins to keep customers on your website for longer.

OptinMonster comes with Exit Intent popups, which help you display custom messages to users when they are about to leave.

Among other tools, it includes countdown timers (to create urgency), gamification popups, email marketing integration, slide-in popups, and more.

OptinMonster comes with powerful targeting tools that help you show personalized messages to customers at the right time.

For instance, depending on your OptinMonster plan, you can show special offers based on geographic locations, show discount codes for specific products, and more.

For more details, see our tips to reduce cart abandonment in WooCommerce.

9. Create Better Cart Pages for WooCommerce

The default cart pages in WooCommerce are quite plain and don’t offer many ways to boost sales. This is where a page builder like SeedProd comes in.

It is the best WordPress page builder plugin, and it allows you to create a custom shopping cart experience for your users.

With its powerful drag-and-drop tool and dedicated WooCommerce blocks, you can create a unique cart page without writing any code.

This allows you to add powerful features that encourage customers to spend more, such as:

• Upselling Related Products: Suggest relevant items or upgrades that complement what’s already in the cart.
• Offering Exclusive Discounts: Display special offers or coupon codes to shoppers before they check out.
• Displaying Countdown Timers: Create urgency for limited-time deals to motivate an immediate purchase.

For more tips, take a look at these tips on increasing average order value shared by Chris Klosowski, the President of Easy Digital Downloads.

10. Upsell on Cart, Checkout, and Thank You Pages

Have you noticed how all the big eCommerce giants like Amazon try to upsell products when viewing your cart, checking out, or after you have made the purchase?

That’s because research has proven that if customers are shown the right products when they are about to pay, they are more likely to add them to the cart.

This is a classic example of cross-selling, where you offer related products to a customer who is ready to buy. It’s slightly different from upselling, where you encourage a customer to buy a more expensive version of the same product. Both tactics are very effective.

It is very effective, and you can easily implement it in your WooCommerce store to boost sales.

You can create custom cart, checkout, and thank you pages in SeedProd using its powerful WooCommerce blocks (available in SeedProd Pro).

This allows you to use their drag-and-drop page builder to create custom pages. You can show custom product grids, add countdown timers, offer discount coupons, and more.

For more details, see our guide on how to create a custom thank you page in WooCommerce.

11. Set Up Email Marketing to Increase WooCommerce Sales

A recent survey found that more than 51% of consumers prefer to be contacted by brands through email.

Email is preferred over social media, mail, phone calls, or even text messages.

As an eCommerce store, if a customer doesn’t make a purchase and leaves, you have no way to reach out to that customer.

That’s more than 70% of all your website traffic.

Email marketing allows you to reach potential customers and stay in touch with your existing customers.

The easiest way to get started with email marketing is by using Constant Contact.

It is the best email marketing service for small businesses and beginners. It is easy to set up and comes with powerful tools you’ll need to grow your WooCommerce store.

For more details, see our guide on how to create an email newsletter for your WooCommerce store.

12. Use Push Notifications to Boost WooCommerce Sales

Push Notifications are browser notifications that allow you to send messages to users even when they are not visiting your website.

They work across devices (mobile and desktop) and are highly effective in increasing page views and sales.

The easiest way to get started is by using PushEngage. It is the best push notification service on the market that is beginner-friendly and incredibly powerful.

PushEngage comes with targeting rules that allow you to send personalized notifications to users at just the right time.

For instance, with a paid plan, you can set up cart abandonment campaigns, browse abandonment reminders, new product announcements, price drop alerts, inventory alerts, and more.

For detailed instructions, see our tutorial on how to easily add web push notifications to your website.

13. Use Social Persuasion to Increase Sales

Users are more likely to buy something when they see other people doing the same.

This is a marketing strategy known as ‘social proof.’ It works because people are more likely to trust something when they see others have already had a positive experience.

Fear of missing out (FOMO) is a powerful type of social proof, but other examples include customer testimonials, star ratings, and product reviews.

In marketing, it is easy to trigger this effect by using social persuasion. There are several ways you can use these persuasion techniques to boost sales.

The easiest way would be by using TrustPulse. It is the best social proof app for marketers and eCommerce stores.

It allows you to show customer activity on your site with targeted notifications. Users will see what other, real people are doing and purchasing on your site.

You can display notifications on precise locations like product pages, sales campaigns, or landing pages. You can also trigger them based on user activity.

For more details, see our article on how to use FOMO on your website to increase conversions.

14. Optimize Your WooCommerce Store for Mobile Shoppers

A large percentage of WooCommerce shoppers browse and buy products on mobile devices. If your store is difficult to use on smaller screens, then customers are far more likely to leave without making a purchase.

That’s why optimizing your WooCommerce store for mobile shoppers is one of the easiest ways to increase WooCommerce sales and improve conversions.

Start by choosing a responsive WooCommerce theme like Botiga that automatically adapts to different screen sizes. This ensures your product pages, navigation menus, and checkout forms are easy to use on phones and tablets.

You should also simplify the mobile checkout experience as much as possible. Long forms and unnecessary steps can frustrate shoppers and increase cart abandonment.

Using larger buttons, touch-friendly product galleries, sticky add-to-cart buttons, and mobile-friendly navigation can also improve the shopping experience.

Finally, mobile users often browse on slower internet connections, so page speed becomes even more important. Optimizing images, enabling caching with WP Rocket, and using a CDN can help your store load faster on mobile devices.

For more details, you can see our guide on how to make your WordPress website mobile-friendly.

15. Offer Strategic Discounts and Free Shipping

Strategic discounts are a proven way to increase WooCommerce sales and encourage customers to complete their purchases.

Instead of offering random discounts all the time, it’s better to use targeted promotions that increase conversions while still protecting your profit margins.

For example, free shipping thresholds work extremely well for increasing average order value. If customers are only a few dollars away from qualifying for free shipping, they are often willing to add more items to their cart.

First-time customer discounts can also help turn new visitors into paying customers. Similarly, limited-time sales and flash promotions can create urgency and encourage shoppers to act quickly.

You can also use smart coupons to automatically apply discounts based on cart value, product categories, or customer behavior. This creates a smoother shopping experience and reduces friction during checkout.

Plugins like Advanced Coupons make it easy to create BOGO deals, scheduled promotions, loyalty rewards, and personalized WooCommerce coupons without writing code.

For more details, you can see our guide on how to create smart coupons in WooCommerce.

16. Optimize Your CTAs to Increase WooCommerce Sales

Your call-to-action (CTA) buttons play a major role in turning visitors into customers. In fact, even small improvements to your CTA copy, placement, or design can help increase WooCommerce sales over time.

For example, generic button text like “Submit” or “Click Here” often performs worse than action-focused CTAs like “Buy Now,” “Get Instant Access,” or “Claim Your Discount.”

Clear and specific wording helps shoppers understand exactly what will happen next.

The placement and design of your CTA buttons are just as important. A button that is difficult to find or blends into the page can easily hurt conversions.

Here are a few CTA optimization best practices you can apply to your WooCommerce store:

• Place important CTA buttons above the fold so shoppers can see them without scrolling.
• Repeat CTA buttons further down long product pages for customers who read descriptions and reviews first.
• Use contrasting button colors and larger button sizes to make CTAs stand out visually.
• Add enough spacing around CTA buttons so they are easy to tap on mobile devices.
• A/B test different CTA copy, colors, and placements to find what drives the most conversions.

For more details, you can see our guide on how to create high-converting call-to-action buttons in WordPress.

17. Improve Product Discovery to Increase WooCommerce Sales

If customers can’t quickly find the products they are looking for, then they are far more likely to leave your store without making a purchase.

That’s why improving product discovery is an important part of increasing WooCommerce sales. A well-organized store helps shoppers browse products faster, reduces frustration, and improves conversions.

However, the default WordPress and WooCommerce search experience is limited and may not always show the most relevant products.

We recommend using SearchWP, which is the best custom search plugin for WordPress. It improves WooCommerce product search by allowing customers to search by product titles, descriptions, tags, categories, SKUs, and more.

You can also add product filters to help shoppers narrow down products by size, color, price, ratings, or other attributes. This is especially helpful for stores with large product catalogs.

To get started, see our guide on how to improve WooCommerce product search.

Another effective strategy is improving your store navigation.

Clear menus, organized product categories, and mega menus can make it much easier for visitors to browse products without getting overwhelmed.

At the same time, make sure your product category pages are well-structured and easy to understand. Clear category names, featured products, helpful descriptions, and clean layouts can improve both the shopping experience and your WooCommerce SEO.

For more details, you can see our guide on how to create a mega menu in WordPress.

Frequently Asked Questions About Increasing WooCommerce Sales

Here are some questions that our readers have frequently asked about increasing WooCommerce sales:

Do I need technical skills to increase WooCommerce sales?

No, you don’t need advanced technical skills to increase WooCommerce sales. Many of the most effective strategies, like improving SEO, reducing cart abandonment, setting up email marketing, and optimizing product pages, can be done using beginner-friendly plugins and tools.

Most WooCommerce optimization plugins are designed for non-technical users and don’t require coding knowledge.

How quickly can I increase WooCommerce sales?

You can start seeing improvements in WooCommerce sales within days or weeks, depending on the strategy you use. For example, adding upsells, improving product pages, or reducing cart abandonment can lead to faster results.

However, long-term strategies like WooCommerce SEO and email marketing usually take more time but can deliver consistent growth over time.

What is a good WooCommerce conversion rate?

A good WooCommerce conversion rate is generally between 2% and 5%, although this can vary depending on your industry, products, and traffic sources.

If your conversion rate is lower, then improving site speed, simplifying checkout, adding social proof, and optimizing your calls-to-action can help increase WooCommerce sales and conversions.

How do I reduce WooCommerce cart abandonment?

The best way to reduce WooCommerce cart abandonment is to make checkout faster and remove distractions or unexpected costs.

You can also recover abandoning visitors with exit-intent popups, cart recovery emails, free shipping offers, and trust signals like secure payment badges and customer reviews.

For more tips, see our guide on ways to recover WooCommerce abandoned cart sales.

Additional Resources for WooCommerce Stores

The following are some useful resources for managing and growing your WooCommerce store:

• How to Add Express Checkout Buttons in WooCommerce
• How to Create Faster Checkout in WooCommerce (9 Expert Tips)
• How to Add Your WooCommerce Store to Facebook
• Best WooCommerce Automations to Increase Sales
• How to Setup WooCommerce Conversion Tracking (Step by Step)
• How to Sell Your WooCommerce Products on Instagram
• Best WooCommerce Reporting and Analytics Plugins
• How to Turn Your WooCommerce Customers into Affiliates

We hope this article helped you find useful tips to increase WooCommerce sales. You may also want to see our guide on how to set up conversion tracking in WooCommerce or take a look at our pick of the must-have WooCommerce plugins.

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